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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/33244

    Title: 住宅型老人安養機構經營競爭策略之研究
    Other Titles: The study on competitive strategies of the ages' residential care homes
    Authors: 曹慧如;Tsao, Hui-ju
    Contributors: 淡江大學管理科學研究所企業經營碩士在職專班
    洪英正;Hung, Ying-cheng
    Keywords: 老人;高齡化社會;老人安養機構;關鍵成功因素;競爭策略;the ages;aged society;the ages’ residential care home;Key Success Factor;Competitive Strategy
    Date: 2006
    Issue Date: 2010-01-11 03:47:11 (UTC+8)
    Abstract: 隨著迎接高齡化社會的來臨,銀髮族對於住宅服務的需求越趨升高,本研究之主要目的在研究住宅型之安養機構其經營競爭策略,以期能找出老人安養機構經營競爭策略之類型,本研究採用個案深入訪談之方式,訪問業界之四家管理者,此四家安養機構分別為:潤福生活新象、聖恩全生涯事業、頤苑安養中心與長庚養生文化村,將所得資料分析研究出未來老人安養機構經營競爭之策略類型,期能作為未來老人安養機構經營者與政府政策制定之參考。
    As the aging population in the Taiwan has been beyond 9.72%, so the demand for the aging residential care homes is increasing. The focus of this thesis is to study the competition strategies of the aging residential care home and conclude the competitive strategies’ types which they are using. This study adopts the method of interview with some managers of the products of the aging residential care homes and try to analyze the all key success factors of management in order to get much more profit in the future.
    In this study, we have interviewed 4 companies such as Ruen Fu Newlife Corp, Sheng-En Company, I-Yuan senior care center, and Chang Gung Memorial health culture center which can be labeled as benchmarks of companies that provide the aging residential care homes. We use semi-structure questionnaire to explore the strategies they had used and try to find out the main types that indeed are effective in practice.
    After the deep interview and data-analysis, we have the conclusions as following:
    The competition strategies of the aging residential care homes may have the different types like as:
    1.The first type is focus strategy. Using the segmentation, target and positioning to be the competitive strategies.
    2.The type of professional team workers strategy which can create the loyalty of the aging.
    3.The strategy of the ascendancy on the extended healthy and the medical care technology in order to satisfy the aging health needs.
    4.The type of cost leadership strategy in order to satisfy the aging whose incomes have been below the average level.
    5.The type of the brand equity strategy which means the image of the brand will increase the aging residential care home’s well-knowingness and credit.
    6.The last type of strategy is public relation strategy which can create the good image and increase the evaluation rank of the aging residential care home.
    Appears in Collections:[管理科學學系暨研究所] 學位論文

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