本研究旨在分析國內資訊產業的市場有關產品策略與通路策略配合對經營績效之影響，在「掌握通路就是贏家」的前提下，以國內重要的資訊代理商為研究對象，作質化研究，透過觀察分析與深度訪談的方式，針對代表性廠商宏碁公司、聯強國際二家代理商進行實証研究，並根據二家個案公司探討產品策略與通路類型策略對通路績效的影響關係，提出影響代理商通路成員與產品競爭策略、通路類型策略、通路績效之觀念性架構，分析結果與前述文獻探討理論及實務上的結合印證，歸納出國內資訊代理商在其通路經營所面臨的問題，以及代理商所運用的各種競爭策略優勢，再透過本研究的實際參與、觀察與訪談，彙整對國內資訊代理商提出的建議要點，作為代理商在通路經營實務上的參考；期能根據本研究之發現，再對後續研究者提出未來的研究方向與看法分析。故本研究的具體目的為： 一、探討產品策略、通路競爭策略內容及不同模式下配合與通路經營績效之關係與影響。 二、資訊通路代理商之不同特性下對於產品競爭策略、通路策，分析其面對通路產業內之合作關係下，所產生的問題之影響，及相對各個資訊代理商所因應的通路經營競爭策略之運用。 The study aims at analyzing the impact of managing performance come from two key factors both of product strategy and distribution strategy in Taiwan domestic market.Under the philosophy of 「Winner is who grasps distribution channel」 ,this study is taking major players of Taiwan information distributors, Acer Co. and Synnes Co. as the study objects ,by using the method of data observation and deep interview in order to make this qualitative research.Based on the study of relative influence in two object companies’ product and distribution strategy affect to the sales performance, probe into the conceptual structure among the inter-influence of composition of distribution channel, product competitive strategy, strategy of type of distribution channel, and performance of distribution channel. Study conclusion discussed with literature on theory and practice .Confirm problems which Taiwan domestic information agents are facing in distribution channel management and diversity competitive strategies which were adopted by agents to deal with those issues. Sum up the suggestions result in site involve ,observation and interview ,those suggestions to agent can be utilized in agents’ practical distribution channel management even for the reference. For researchers can do further study base on the result of this study.Concrete targets of this study are: 1.Study the inter-influence and inter-relationship among product strategy, way of competition in distribution channel and performance of distribution management. 2. Analyizing the different distribution channel strategies adopted by different type of information product agents and under the various relationship in information product industry , and analyzing different type of agents take various product and distribution strategies will result in what kind of inter-influence and compare those impact and performance.
