北台灣地區數位相機消費者行為之研究

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Title:	北台灣地區數位相機消費者行為之研究
Other Titles:	On the consumer behavior of the digital camera : case study of northern Taiwan 北臺灣地區數位相機消費者行為之研究
Authors:	楊弘挺;Yang, Hang-tin
Contributors:	淡江大學管理科學研究所碩士班楊維楨;Yang, Wei-tzen
Keywords:	數位相機;消費者行為;Digital Camera;Consumer Behavior
Date:	2006
Issue Date:	2010-01-11 03:43:24 (UTC+8)
Abstract:	數位相機為高科技電子產品，所應用的技術複雜且變化快速，產品特性複雜且生命週期短，市場變動快且不確性風險高。面對此一高風險的市場特性。消費者在購買此產品時，在消費行為上理應與一般商品有顯著的不同。因此，本研究乃以台灣數位相機市場消費者行為之研究為例，針對北部地區( 台北縣、台北市 )的消費者進行深入的探討與研究。為有效區隔市場，本研究以人口統計變項輔以生活型態為區隔工具，並採用次數分析、敘述統計分析、因素分析、集析分析及單因子多變量分析等統計方法解析市場調查資料，而獲致下列幾點較重要之發現：一、受試者對於購買管道之重要性評比在大部分之區隔變項中並無顯著的差異，由於數位相機之產品生命週期短暫，消費者必須不斷的適應新產品，且需要獲得較多專業知識及售後服務，因此必須採用專業化程度較高之購買管道。 Digital Camera is a high tech gadget. Not only its development requries complex technology,its useful life span (cycle) seems awkwardly short. This is why consumers'' (or treat) value this product different from the others. This primary focus of the research is to identify how consumer behavior is different when facing digital camera. The sample (survery) will be collected in the northern urban cities of Taiwan, like Taipei. In order to segregate the market efficiently, ...... etc, which leads to the following statements. 1. Region does not seem to be a critical factor for (decision making). Due to digital camera short life cycle, consumers are challenged in accustomed to new product. This will not only required more skills/knowledge on the consumer side, better customer service will have to be served by the producer; therefore, (don''t understand)
Appears in Collections:	[Department of Management Sciences] Thesis

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