English  |  正體中文  |  简体中文  |  全文笔数/总笔数 : 51254/86278 (59%)
造访人次 : 8001733      在线人数 : 70
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
搜寻范围 查询小技巧:
  • 您可在西文检索词汇前后加上"双引号",以获取较精准的检索结果
  • 若欲以作者姓名搜寻,建议至进阶搜寻限定作者字段,可获得较完整数据
  • 进阶搜寻

    jsp.display-item.identifier=請使用永久網址來引用或連結此文件: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/33167

    题名: 顧客知覺價值、滿意度、忠誠度與轉換成本間的關係之研究
    其它题名: A study on relationship among customer perceived value, customer satisfaction, customer loyalty and switching cost
    作者: 周鼎鈞;Chou, Ding-chun
    贡献者: 淡江大學管理科學研究所碩士班
    陳定國;Chen, Ding-guo
    关键词: 顧客價值;顧客滿意度;顧客忠誠度;轉換成本;網路書店;customer value;Customer satisfaction;Customer loyalty;switching cost;on-line bookstore
    日期: 2005
    上传时间: 2010-01-11 03:41:47 (UTC+8)
    摘要: 顧客忠誠長期以來一直被視為企業行銷活動中所追求的一個很重要的目標。一般來說企業有兩種途徑可以達到維繫顧客的目的,其一即透過傳遞高顧客價值、高顧客滿意的產品與服務;而另一種途徑則是建立高度的顧客轉換障礙。
    1. 建構網路書店顧客的知覺價值構面
    2. 探討電子商務中,顧客知覺價值、顧客滿意度對於顧客忠誠度的影響
    3. 探討電子商務中,顧客滿意度在顧客知覺價值與顧客忠誠度之間是否具有中介效果
    4. 探討電子商務中,轉換成本在顧客知覺價值與顧客忠誠度、以及顧客滿意度與顧客忠誠度之間是否具有干擾效果
    In the business marketing activities, customer loyalty has long been regarded as an important goal. Generally speaking, there two means for enterprise to retain customers. One is to deliver superior customer value and customer satisfaction derived from excellent services and quality products, the other is to set up a high switching obstacle.

    The emergence of World Wide Web (WWW) has brought dramatic changes to both business operations and consumer lifestyles. Because web shopping is convenient and time saving, consumers can easily compare prices and product features across suppliers with rich, free information available. With now consumers have more bargaining power, lower switching costs, and an increased number of choices available, it is more difficult for enterprise to set up customer satisfaction and customer loyalty. So understanding on-line shoppers’ purchase intentions has become an more important topic for enterprise. And it is necessary to explore how significant the switching costs effect on consumers in the internet too.

    This research attempt to investigate the relationship among customer perceived value, satisfaction, loyalty, and switching cost in the on-line bookstores. There are four objectives in this study. They are as follow:
    1.To set up the constructs of customer perceived value in the on-line bookstores.
    2.Exploring the roles of customer satisfaction and perceived value in producing online customer loyalty.
    3.Exploring the mediating role of customer satisfaction in the value-loyalty relationship.
    4.Exploring how switching costs moderate the effect of customer satisfaction
    and perceived value on customer loyalty.
    显示于类别:[管理科學學系暨研究所] 學位論文


    档案 大小格式浏览次数



    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - 回馈