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    Title: 企業競爭策略下獎酬制度設計之權變架構
    Other Titles: A contingency framework of designing reward system under business competitive strategy
    Authors: 謝宜樺;Hsieh, Yi-hua
    Contributors: 淡江大學管理科學研究所博士班
    陳海鳴;Chen, Hai-ming
    Keywords: 競爭優勢;競爭策略;人力資源策略;獎酬制度;獎酬準則;competitive advantage;competitive strategy;human resource strategy;reward system;reward criteria
    Date: 2006
    Issue Date: 2010-01-11 03:40:33 (UTC+8)
    Abstract: 獎酬制度一直是企業員工關注的焦點,在今日競爭的環境裏,越來越多企業試圖透過獎酬制度的設計和執行,來改善員工及企業的績效和發展。就權變觀點而言,針對任何一個組織,沒有唯一的、最好的經營管理方法和模式,完全要視組織所面臨的各種情況而定,獎酬制度的設計與執行亦是如此。適當的奬酬制度應取決於企業整體策略及人力資源策略,唯有當獎酬制度、人力資源策略及企業整體策略配適結合時,才能使員工的努力集中於企業的目標,誘導員工從事組織所需要的行為、態度和技能,以幫助組織達成目標。
    本研究以相關文獻的廣泛蒐集,來建立競爭策略下獎酬制度設計之權變架構雛型,並針對四個不同策略類型的個案公司,進行深度訪談與觀察,再將理論架構雛型與實務比對之後,歸納推論出競爭策略下獎酬制度設計之權變架構。此權變架構的精神即是強調:組織的整體策略、人力資源策略與獎酬制度三者之間權宜應變的配適觀念。所建構配適之策略、制度乃相對權重的概念,並無絕對排他性。
    本權變架構強調,當企業採行差異化競爭策略時,必須加強仰賴創新導向的人力資源策略,及人力資本基礎之獎酬制度,即強調以員工的知識、技能、創新力及適應力做為主要的獎酬準則,並提供內在報酬為主;當企業採行成本領導策略時,必須加強仰賴貢獻導向的人力資源策略,及產出基礎之獎酬制度,即是以員工的績效、生產力、銷售量、成長率及創造利潤率做為主要的獎酬準則,獎酬形式則以外在報酬為主;當企業採行焦點化策略時,必須加強仰賴承諾導向的人力資源策略,及職位基礎之獎酬制度,即是以員工的職位、年資、責任及地位等做為主要的獎酬準則,就獎酬形式則同時強調內、外在報酬。
    唯採用焦點化策略的企業在鎖定利基市場後,會就「差異化」或「低成本」之競爭優勢來源擇一進行,因此,所配適的人力資源策略及獎酬制度應結合差異化策略或成本領導策略的各層級策略。
    Reward system is the focus of employees’ concern. In a competitive environment, organizations try to improve employees’ performance through the design and implementation of reward system. Contingency view represents that there is no one best way to manage all organizations. It all depends on various situation, as well as reward system. An appropriate reward system should depend on both corporate and human resource strategy. Only when reward system, human resource and corporate strategy fit each other, it facilitates employees to concentrate their attention to organizational goal and engage in suitable behavior, attitude, and skills.
    This paper develops an original contingency framework of designing reward system under business competitive strategy based on extensive literature and interview four companies that are in different types of corporate strategy. We compare the original contingency framework with practice, and induce a contingency framework of designing reward system under competitive strategy. The framework emphasizes the fit among corporate strategy, human resource strategy, and reward system.
    The framework emphasizes that when organization adopts differentiation strategy, it should accompany innovation-oriented human resource strategy and human capital reward system that offers intrinsic reward based on employees’ knowledge, skill, innovation, and adaptation. When organization adopts cost leadership strategy, it should accompany contribution-oriented human resource strategy and output reward system that offers extrinsic reward based on employees’ performance, productivity, sales, yielding growth and profit. When organization adopts focus strategy, it should accompany commitment-oriented human resource strategy and position reward system that offers both intrinsic and extrinsic reward based on employees’ title, seniority, responsibility, and position.
    However, when organization adopts focus strategy and its competitive advantage comes from difference, it should accompany innovation-oriented human resource strategy and human capital reward system at the same time. Furthermore, when organization adopts focus strategy and its competitive advantage comes from low-cost, it should accompany contribution-oriented human resource strategy and output reward system simultaneously.
    Appears in Collections:[管理科學學系暨研究所] 學位論文

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