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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/33144

    Title: 旅行社的組織資源能力、獎勵制度及組織績效關係之研究
    Other Titles: A study on the relationship among organizational resource capability, incentive system and organizational performance of travel agencies
    Authors: 王雯宗;Wang, Simon
    Contributors: 淡江大學管理科學研究所企業經營碩士在職專班
    陳海鳴;Chen, Hai-ming
    Keywords: 組織資源能力;獎勵制度;組織績效;旅行社;Organizational Resource Capability;Incentive System;organizational performance;Travel Agency.
    Date: 2006
    Issue Date: 2010-01-11 03:39:03 (UTC+8)
    Abstract: 論文提要內容:本研究主要目的,乃嘗試探討旅行社之組織資源能力與組織績效之影響與關係,及了解旅行社個人績效獎勵制度對組織績效之影響與關係;以提供旅行社管理者不同之思考角度,除了從產品殺價求生存之競爭外,是否可尋找其它可行之競爭策略。
    This study is to explore the relations and the effects among the organizational resource capabilities and incentive system on organizational performance of travel agency. The findings suggest that, besides the price-reduction strategy, travel agencies’ owners should consider useful competitive strategies.
    The sampling of travel agents in this research is limited in the consolidated agency and the direct agency categories that major in outbound business as population. One hundred samples were taken at convenience from this population. The survey was conducted by means of interview with the managers or owners of the sample agencies on the basis of structural questionnaire. The descriptive statistics, factor analysis, and reliability and effectiveness analysis, correlation analysis and regression analysis are used as a statistical analytical tool in this study.
    The data analyses indicate the sample in predominantly depend on the intangible resource capabilities, and leaving much room for development in the fields of human resource capability, knowledge resource capability and the work of incentive system. Also, most sample travel agents ignore or not fully implement the pay for performance system or the rule of the incentive system is not quite clear to their staffs. And most of the travel agents are poor at the work of travel dispute handling. A deeper analysis indicates a significant correlation between incentive system and organizational financial performance, as well as between knowledge resource capability and organizational financial performance. And company’s intangible resource capabilities and human resource capability are significantly related to the company’s ability of handling travel dispute. Therefore, it is advisable for the management of the sample travel agents to use the strategy of organizational resource capabilities; for example to enhance human resource capabilities and/or to company’s intangible resource capabilities and/or to fulfill the knowledge resource capability or to set up the company’s pay for performance system. Thereby they can break the current vicious circle of alternate cutthroat competition among the travel agents.
    Key words:
    Organizational Resource Capability, Incentive System, Organizational Performance,
    Appears in Collections:[Department of Management Sciences] Thesis

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