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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/33098

    Title: 光纖寬頻接取網路服務市場區隔之研究
    Other Titles: A study on market segmentation of the optical fiber broadband access network services
    Authors: 石清長;Shih, Ching-chang
    Contributors: 淡江大學管理科學研究所企業經營碩士在職專班
    吳錦波;Wu, Jiin-po
    Keywords: ADSL;光纖寬頻接取網路服務;ADSL(Asymmetric Digital Subscriber Line);the Optical Fiber Broadband Access Network Services
    Date: 2008
    Issue Date: 2010-01-11 03:21:18 (UTC+8)
    Abstract: 二十一世紀為通訊、資訊、與視訊結合的科技新紀元。通訊、資訊與視訊科技的發展是國家競爭力的重要指標與根基。電信服務已經逐漸從傳統的電話,擴展至數據、影像、及寬頻多媒體等應用服務。
    The twenty-first century is the new era of technology that combined with communication, information and video. The development of communication, information and video is an important index and foundation of national competence. Telecommunication service is gradually expanding from traditional telephones to those practical services that include digital, pictorial, and broadband multimedia.
    Thus the goal of this study is to explore the conscience perception, such as network quality of service, satisfaction level, and intention of usage behavior of those customers who use ADSL. By applying Rogers’ theory of innovation adoption, the thesis will discuss the possibilities of advancement to “the Optical Fiber Broadband Access Network Services” in the future. Then we will make a market division after discussing affordable price and expectation of customers about the advancement.
    This research, using written and internet surveys, is mainly for those who consume on the internet via ADSL. By analyzing life style of those ADSL customers in the greater area of Taipei, this study shows us that life style influences the understanding of products for those who are convenient, active, fashionable and loyal customers. Analyse with the attribute parameter of the products , ADSL consumers are divided into the types , such as service of goods , products quality , product cost ,etc.. The major targets of staple market division are as follow: the sex is not apparent male or female, 21-40 years old, college education and beyond, the job armed government and teacher ,finance insurance,students and middle-classes, 2 to 4 family numbers and 20,000 to 40,000 NTD of monthly salary. Regarding the knowledge of products, they consider optical fiber communication product is faster than ADSL, and on-hook network is more stable than ADSL。We assert, therefore, that “the Optical Fiber Broadband Access Network Services” is one of the important main-stream resources of future network information and electronic media.
    Appears in Collections:[管理科學學系暨研究所] 學位論文

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