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    題名: 台灣行動通信服務業基地台管理模式之一研究
    其他題名: A study on BTS management model of Taiwan mobile telecommunications operators
    作者: 陳正忠;Chen, Jan-jon
    貢獻者: 淡江大學管理科學研究所企業經營碩士在職專班
    楊維楨;Yang, Wei-tzen
    關鍵詞: 行動通信服務業;基地台;維運管理;電磁波;Mobile Telecom Service Provider;Base Transceiver Station;Operation and Maintenance Management;Electromagnetic Field
    日期: 2006
    上傳時間: 2010-01-11 03:09:33 (UTC+8)
    摘要: 自2004年第二代行動業者在台灣大哥大併購東信後,整合為三大業者(中華電信、台灣大哥大、遠傳),市場的競爭也趨之白熱化,對於業者本身來說,由於競爭所導致的通信費率不斷下降,且通信市場已趨於飽和導致營收成長有限,加上第三代行動通信業務的影像和資料傳輸前景不明朗及新的第三代行動業者及網路電話業者加入的種種困境之下,了解台灣各行動通信服務業者自身維運模式與效率變化情形,以進一步結合實際經營情形來尋求優化基地台維運工作的對策,成為當前行動通信業者一個應該深入研究的課題。本研究以三大行動服務業者全省之基地台維運主管人員為主。分三階段實施,第一階段為資料收集與實地訪談,第二階段為問卷調查,第三階段為問卷資料彙整與分析。本研究主要針對三家行動通信服務業者基地台維運管理模式的問題作探討分析及比較。而研究結果顯示:一、行動通信服務業者基地台維運主管之員工滿意度、對公司的承諾度、工作關係、領導及管理效能方面。行動通信服務業在目前尚屬於相對較好的行業。各業者的經營主管均受員工的肯定。中華電信的員工滿意度、對公司的承諾度、工作關係的表現最好。二、行動通信服務業者基地台網路品質及維運成本控制的比較。各業者均顯示出努力的節省支出與持續的對網路訊號做優化及改善。中華電信對低話務及偏遠區域訊號的改善優於其他業者。台灣大哥大與遠傳對基地台的維運支出成本的控制感到不合適。在公司提供給客戶的訊號品質方面,台灣大哥大與遠傳均認為沒有優於中華電信。三、行動通信服務業者對承包商管理、基地台租約及抗爭處理的比較。各業者顯示承包商審核程序是合適的並且與各自的承包商良好的合作關係。承包商的施工品質方面除中華電信外台灣大哥大與遠傳均感到不滿意。對於基地台抗爭各業者基地台維運人員也均希望能化解民眾的疑慮,但對基地台抗爭各業者基地台維運人員也都束手無策。中華電信平時與基地台屋主的互動並不比其他業者好。本研究除研擬上述基地台維運管理模式作為結論外並分別對行動通信業者及其從事基地台維運管理的從業人員提出相關的建議,加強各業者各自較弱的項目,以做為提升及改善基地台維運管理模式之參考以及後續研究提出一些建議,以期提供行動通信業者優化基地台維運工作有所助益。
    As Taiwan Mobile Corporate merged MoBiTai Communication Co. in 2004, the 2nd generation mobile companies were integrated to three major companies, whereby the competition in telecom market has become fierce. Since then the telecom service charges have continuously dropped due to the competition. The telecom market has been saturated which limits the growth of operating income. Meanwhile, the prospects of video and data transmission of the 3rd generation (3G) mobile communication are vague. Furthermore, the industry is facing thorny environment as new 3G mobile companies and internet phone companies enter the market. With all the problems, it is important for telecom companies nowadays to understand the situation of operation and maintenance model and efficiency so as to combine real practice and seek out methods to improve BTS (base transceiver station) operation and maintenance.

    Based on the BTS operation and maintenance managers of the three major mobile service companies, this study is divided into three stages: (1) data collection and interview; (2) questionnaire survey and (3) questionnaire data analysis.

    The study is to investigate and compare the operation and maintenance model of the three major telecom service companies. The results of the study are as follows:
    1. The employee satisfaction, commitment toward the company, working relationship, leadership and management efficiency
    The mobile telecom service business is relatively a better business so far.
    The management skill at managing level is recognized by employees.
    The employee satisfaction, commitment and working relationship are better at Chunghwa Telecom Co.
    2. The comparison of internet quality and maintenance cost control
    The telecom companies endeavor to cut down costs and continue to improve the internet signals.
    Chunghwa Telecom Co. performs better than other companies in improving low-traffic services and signals for rural areas.
    Taiwan Mobile Co. and Far EasTone Co. feel inappropriate on the cost control in relation to operation and maintenance spending.
    Regarding the signal quality provided to customers, Taiwan Mobile Co. and Far EasTone Co. are not better than Chunghwa Telecom Co.
    3. The comparison of contractor management and BTS lease and resistance
    The telecom companies state that the contractor inspection procedures are appropriate, meanwhile, they maintenance good coordination relationship with their respective contractors.
    Taiwan Mobile Co. and Far EasTone Co. are not satisfied with contractor’s construction quality except for Chunghwa Telecom Co.
    For protest of BTS, the operation and maintenance workers for BTS all expect to eliminate people’s worries. However, the workers cannot do much on the protest.
    The interaction between Chunghwa Telecom Co. and house owners of BTS are not better than the other telecom companies.

    The outcome of this study is concluded based on the operation and maintenance model on BTS mentioned above. Nevertheless, the study is to provide related suggestions for telecom companies and operation and maintenance workers on BTS so as to strengthen each company’s weaker matters. The operation and maintenance management model is expected as reference for further research and help telecom companies improve and optimize the work of operation and maintenance management.
    顯示於類別:[管理科學學系暨研究所] 學位論文

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