a) 「關係」的概念也存在於法國的商業行為運作上，儘管是以所謂的“Réseau” 或 networking的名義呈現。 b) 以關係為社會核心的文化，呈現出凡事以關係為優先的文化本質。 c) 深入了解中華文化與價值觀，例如「和諧」之概念，將是建立有效關係網絡之重要課題。
本研究對法國籍執行長之跨文化差異，及該如何於台灣市場中運用「關係」提供一概念性之參考。 The present study investigates the French Chief Executive Officers’ managerial behavior in Taiwan when faced with the social phenomenon of guanxi in Taiwan. The primary objective is to help the French practitioners in the international market to better understand the importance of the practice of guanxi and to advise them how to build an effective guanxi network in Asia and particularly in Taiwan. This thesis focuses on the utilization of guanxi, which is an important cultural and social element in Taiwan and China. Although guanxi is embedded in every aspect of Chinese social life, French companies demonstrate capacity for guanxi building. A research framework was developed to theorize guanxi uses. The findings, based on 35 interviews with French CEOs in Taipei, Taiwan, provide strong support for the impact of guanxi in business and on French managerial behavior. In this qualitative research, the results show that: a) The concept of guanxi also exists in the French business practices, though under the different name of “Réseau” or networking. b) The nature of guanxi transcends cultures; but its manifestations can be highly culturally specific. c) In-depth understanding of the Chinese culture and values, such as the “Harmony concept”, is an essential issue in order to build an effective guanxi network.
The research provides a practical reference to the French CEOs for cross-cultural effective adaptation to the uses of guanxi in the Taiwanese market.
