貿易商的主要競爭策略包括：(1) 提供品質優良的產品(2) 產品差異化(3) 交貨準時(4) 良好的服務(5) 優秀的管理者與員工(6) 全球運籌的能力。 網路科技只是一項工具而已，並不保證會使作業流程更有效率，能夠找出運用方法將虛擬與實際的交易活動結合在一起,才能使貿易商獲利；因此貿易商最重要的是尋求自己的競爭優勢以訂定適合的競爭策略，並非一定要導入電子商務才具競爭力。 In view of the trend of globalization and e-commerce technology, the environments of international trade are highly uncertain. The expansion of international trade in e-commerce service has important implications for growth around the world. The gains from trade in service can be expected that the resources will be reallocated to their most productive uses and welfare will be increased. This research draws on the method of case study of 2 trading companies by cross in-depth interview. The objectives of this research are listed as below:
1. To study the introducing of e-commerce in traders in terms of effectiveness, impact and barrier. 2. To study the strategy formulation of traders for both adopt e-commerce and non-adopt e-commerce. 3. To study if e-commerce is an imperative tool for traders in order to get strong competitiveness among traders.
After literature review and cross in-depth interview with 2 Taiwanese trading companies, there are conclusions as below:
1. The benefit is greater than the loss of introducing the e-commerce. 2. The implementation of e-commerce on international trade is rather complicated. The lack of perception in e-commerce brings up the barrier of introducing the e-commerce in traders. 3. It is not imperative for a trader to take the e-commerce as a marketing tool to obtain the competitive advantage.
The competitive strategies for the trading company include (1) Provide good quality products (2) Differentiation of products (3) On time delivery (4) Good service (5) good management and employees (6) Global connection and local contact.
Although e-commerce becomes an essential trend, traders have to evaluate company’s scale, customers’ requirement, benefits from e-commerce and cost involved for making decision of introducing e-commerce. Because e-commerce is just an auxiliary tool, it will not always result in operational performance and the benefits for the traders. Traders need to have their own unique strategies, utilizing e-commerce as a tool to sustain their competitiveness.
