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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/33011

    Title: 台灣小型記憶卡廠商新進入者競爭策略之研究 : 以巨虹電子為例
    Other Titles: a case study of new entrants on Taiwanese memory card firms competitive strategy : take CHIP HOPE CO. , LTD. for example
    臺灣小型記憶卡廠商新進入者競爭策略之研究 : 以巨虹電子為例
    Authors: 張建平;Chang, Chien-ping
    Contributors: 淡江大學管理科學研究所企業經營碩士在職專班
    蔡信夫;Tsai, Hsin-fu
    Keywords: 五力分析;新進入者;競爭策略;小型記憶卡;Five Force Analysis;, New Entrant;Competitive Strategy;, Flash Memory Card
    Date: 2007
    Issue Date: 2010-01-11 03:08:07 (UTC+8)
    Abstract: 本論文以台灣小型記憶卡廠商新進入者為個案,目的在探討台灣小型記憶卡廠商在激烈的競爭下,仍不斷進入市場之新進入者,如何利用它的核心資源在小型記憶卡產業內發展競爭優勢,及在競爭市場中採取何種競爭策略。本研究透過次級資料蒐集了解個案廠商營運概況,彙整競爭現況與產業特色後,以Porter的五力分析作為產業環境分析的基礎,分析記憶卡產業新進入者之營業活動,進而對其競爭策略作一般性的分析及藉以推論產業未來發展的趨勢,並提出對台灣小型記憶卡廠商具有指標性與應用性建議方向。
    This study employs a case study approach to evaluate the new entrants on Taiwanese memory card firms competitive strategy. It also tries to explore their business strategies based on analyses of Porter''s five force analysis and competitive advantage theories developed by Michael E. Porter. Having Porter''s five force analysis serve as the foundation of industry''s environmental analysis. The thesis research expects to find out how the new entrants in Taiwanese memory card firms take the core competence in the severely competitive market.
    The flash memory card industry has a rapid growth in recent year, results from information products and consumer electronic products ,for example, cameras and cell phones emphasizing the multimedia needs of mobility and storage. Which attracts lots of new entrants penetrate the market due to high profit attraction.It is clear that Taiwanese memory card firms have not developed any rights on related intellectual property, neither have done anything in determining the standards of card formats, they do not hold technical edge over competitors. This research shows that with mass production capability as their chief competitive advantage, they will obtain OEM orders and hopefully gain profit in the memory card market.
    This study tries to underscore how Taiwanese companies should respond to the challenge and potential prosperity of the flash memory card market based on industry''s environmental analysis. The developing of competitive strategy and case studies and come out suggestions for future entrant’s reference. And then an inference on the competitive strategies of new entrants on Taiwanese memory card firms is drawn based on our analysis.
    Appears in Collections:[Department of Management Sciences] Thesis

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