由於本研究屬於探索性研究，後續仍有待有興趣者做更精緻之研究，才能擴充本研究之成果。 The purpose of this research is to find an effective evaluation model for which the firms of banking industry in Taiwan can use it as criteria of evaluating branch setting-up or closing. In addition, the author also makes comparisons between state-owned bank and public bank concerning this issue in point. Firstly, this study collects data by means of content analysis, field research and participation observation, and then uses induction & deduction analysis to build a heuristic theoretical model. Lastly, the author adopts case study & expert interview to prove or endorse the fitness and justification of this model. The study results show us that this model is highly feasible for practical operation, and basically both state-owned and public bank have little difference in decision-making behaviour about this issue under the assumption of maximizing profit, except more regulations and policy objectives limited state-owned banks’ room for manoeuvre. Owing to being an exploratory research, it is worthwhile for those who have interest in the topic to develop a more sophisticated study.
