商業模式對經營績效的影響 : 以臺灣上市非電子公司為例證

淡江大學機構典藏 > 商管學院 > 管理科學學系暨研究所 > 學位論文 > Item 987654321/32986

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题名:	商業模式對經營績效的影響 : 以臺灣上市非電子公司為例證
其它题名:	The impact of business model on management performance : evidence from the listed non-electronic companies in Taiwan's primary stock market
作者:	林易璁;Lin, Yi-tsung
贡献者:	淡江大學管理科學研究所企業經營碩士在職專班蔡進丁;Tsai, Ching-ting
关键词:	商業模式;經營績效;MERSI;Business Model;management performance;MERSI
日期:	2009
上传时间:	2010-01-11 03:05:38 (UTC+8)
摘要:	本研究旨在探討台灣上市非電子公司之商業模式對經營績效之影響。本研究將商業模式定義為五種型態：第i型（國際品牌行銷）、第ii型（OEM、ODM、EMS）、第iii型（內需型）、第iv型（混合型）、第v型（利基創新型）；並將「營業收入年複合成長率」與「稅後盈餘年複合成長率」界定為經營績效之操作定義指標。本研究採次級資料分析法與問卷調查法。研究結果如下：找到各類型商業模式佔市場的比例值；商業模式與經營績效確實有關聯性；受訪專家大都贊同下列兩項假說有意涵及成立可能性高：第五型（利基創新型）商業模式是未來台灣廠商或產業之主流經營商業模式；第四型（混合型）商業模式經營績效劣於專注的商業模式。 The main research objective is to investigate the impact of business model (BM) on management performance from the listed non-electronic companies in Taiwan''s primary stock market. It defines five business models : Type i (International marketing brand BM), Type ii (OEM/ODM/EMS BM), Type iii (Domestic market BM), Type iv (Mixed BM), Type v (Niche and innovation BM). It also takes Revenue compound annual growth rate and Income after tax compound annual growth rate as operational definitions of management performance. The research uses secondary data analysis and questionnaire survey as databases. The research results are : Find out the distribution pattern of each type of business models in the market; the association of business model and management performance is certain; experts interviewed almost agree the two hypotheses below be accepted : Type v (Niche and innovation BM) is the most suitable business model for Taiwan economy (or industrial structure) in the near future; the proformance of the Type iv (Mixed BM) is worse than the pure type.
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