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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/32962

    Title: 內部行銷與工作價值觀對員工的工作滿足與工作績效影嚮之研究 : 以某咖啡連鎖店為例
    Other Titles: An exploratory study of the influence of internal marketing and work value on job satisfaction and job performance : a case study of coffee chain store
    Authors: 顏亞盈;Yan, Ya-ying
    Contributors: 淡江大學管理科學研究所碩士班
    陳海鳴;Chen, Hai-ming
    Keywords: 內部行銷;工作價值觀;工作滿足;工作績效;Internal Marketing;Work Value;Job Satisfaction;job performance
    Date: 2009
    Issue Date: 2010-01-11 03:02:25 (UTC+8)
    Abstract: 服務業在我國經濟發展上具有不可替代的主流地位,而連鎖店的經營型態已成為服務經濟時代中必然形成的潮流,連鎖店所提供的服務範圍幾乎囊括我們生活中的食衣住行育樂。而近幾年餐飲業迅速發展,成為連鎖產業中最具有代表性之產業,其中又以咖啡連鎖市場競爭最為激烈,咖啡連鎖店幾乎遍及我們生活週遭。
    The service industry is on the main stream of an irreplaceable status in the economic development of our country. The business type of chain store has already become the inevitable formation of trend in service economic times. The service range that chain store offers nearly includes food, clothing, housing, traffic and amusement in our life. In recent years, food and beverage industry which developed rapidly has become the most representative industry of chain industry. Among them, the coffee chain market is the fiercest competition. Coffee chain stores almost spread around throughout our life.
    Retail sales staff is the most direct and closest to contact with consumers. Attitude used for offering by retail sales staff is often the one of importance factors whether consumers buy products. How to make retail sales staff to provide customers with the best quality service is an important issue.
    This study regards the coffee chain store of the suitable success on the implementation of internal marketing as the case company. The retail sales staffs at this company in the large Taipei area are this study’s targets. This study purpose is to know whether the case company at this stage which implements internal marketing has a correlation between work values of the retail sales staffs themselves. And these two variables whether have an impact on job satisfaction and job performance of the retail sales staffs or not. It is found by the empirical analysis:
    1.The company increases the degree of the implementation of internal marketing, it will increase the degree of work value that the retail sales staffs have.
    2.The company increases the degree of the implementation of internal marketing, it will help to improve the level of job satisfaction, and it also will enhance job performance of their staffs.
    3.Staffs have more work value, it will help to improve their job satisfaction, and also their job performance will be upgrade.
    4.The company implementing internal marketing will directly affect job performance of their staffs. Job satisfaction doesn’t have an intermediary effect.
    5.Work value of staffs will impact job performance through job satisfaction. Job satisfaction has an intermediary effect.
    Appears in Collections:[管理科學學系暨研究所] 學位論文

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