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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/32462

    Title: 快樂的衡量與決定: 論述與實證
    Other Titles: Measuring and determination of happiness : discussion and evidence
    Authors: 黃傳仁;Huang, Chuan-ren
    Contributors: 淡江大學經濟學系碩士班
    江莉莉;Jiang, Lily
    Keywords: 快樂;滿意度;happiness;satisfaction;ordered probit model
    Date: 2008
    Issue Date: 2010-01-11 02:11:13 (UTC+8)
    Abstract: 過去經濟文獻鮮少觸及以經濟的分析方法探討快樂的成因,主要是經濟學家質疑快樂不能量化,很難從事實證研究。近期,有學者提出每個人都有淨快樂為零的基準點,即使無法精確地以數字表達個人真實的快樂程度差異,也可透過具有排序性質的問項,進行人際與跨國比較以尋找快樂的來源。

      在觀念上,快樂與滿意度雖同樣是指自己對整體生活品質的評價,但在分析的角度上,快樂無法分割成獨立的部份各自探討影響的因素為何,而滿意度可根據不同的面向分成如工作、婚姻、休閒等滿意度做單獨的研究。效用在假設上便和快樂、滿意度不同;傳統經濟學藉著對偏好的假設,使效用具有長期穩定的性質,而快樂與滿意度具有短期穩定性,長期則因人們經過多次的反思修正其行為,使得短期所注重的某些生活條件或評估準則,在長期轉向關心別的生活條件或改變其準則。本文研究結合Lancaster的特徵方程式與Ho提出的人性共通的快樂觀,建立快樂函數的概念,並延伸Michael McBride的模型設立方程式進行快樂與滿意度的實證分析。

      本文利用中央研究院建立的「台灣社會變遷調查」(Taiwan Social Change Survey) 資料庫,研究影響台灣民眾快樂與各種滿意度的因素,最終得到的結果如下:(1) 在整體快樂與朋友滿意度,年齡具有U型型態。(2) 女性的滿意度普遍要比男性要高,且來得快樂。(3) 婚姻與家庭狀況對快樂與滿意度有重要的影響力,且已婚或家庭合諧的人相較未婚或家庭有問題的人要來得快樂。(4) 低學歷的人具有容易滿足的現象,在整體快樂的分析上尤其明顯。(5) 台灣民眾在意絕對所得,而別人的所得高低在工作、經濟狀況、生活滿意度的考量上佔有重要的地位,但在整體快樂的考量上則不如自己的所得來得重要。(6) 宗教對台灣民眾快樂的影響不如其他國家;休閒與健康對快樂都有正向的影響。(7) 個人價值觀只要偏向正面,絕大多數對快樂與滿意度都有正面且明顯的影響,除了重視工作保障的觀念。
    In the past, there were few economic literatures which explored the content of happiness by the analysis of econometrics. Economists have had long disputes about the measurability and comparability of happiness. This problem hampered the study of happiness. Recently, Ng suggested that everyone has a common ‘zero’ point on the scale of net happiness. Thus, even if happiness may not be measured exactly, it is still measurable in ration-scale so that cardinal comparison is acceptable. Researchers began to use questionnaires surveys to execute personal comparisons of happiness and to investigate the determinants of happiness.

    Happiness indicates the subjective appreciation of life as a whole, whilst satisfaction is regarded as a cognitive state with respect to a specific domain of life, like job, marriage, and leisure, etc. Utility and happiness/satisfaction are conceptually correlated but different in properties. Traditionally, economists assume that individuals are rational, which implies that each person has a stable utility function. However, a person in different stage of life shows different preferences because of changing opportunities and perceptions of what is desirable. This means that people adjust their perceived utility functions and behavior through a process of reflection. The modification of perceptions and behavior hinges on an individual’s value and attitude toward life. To take the reflection effect on preference into account, this study incorporates the characteristic function suggested by Lancaster into a happiness maximization model. Furthermore, based on the extension of McBride’s econometric model, we carry out empirical studies on the determination of happiness and satisfaction.

    The dataset we use is Taiwan Social Change Survey sponsored by the Taiwan National Science Council. Using an ordered probit model, we investigate the determinants of happiness and satisfaction in four life domains. The main results include: (1) There is a U-shaped relationship between age and happiness, and a similar pattern is also existed with regard to relationship satisfaction. (2) Women appear to be more satisfied and happier than men. (3) The influence of marriage and family on happiness and satisfaction are apparent. Married people and people of a harmonious family appear to have higher level of happiness. (4) In contrast to the finding of literature, low-educated people are happier and more contented than others (5) Higher income is associated with higher levels of happiness. In addition to absolute income, satisfaction with job, financial status and life depends on comparison income as well. (6) Religion has little effect upon happiness in Taiwan, whereas leisure and health are positively correlated with happiness. (7) Individual’s value and attitudes have strong effects on happiness and satisfaction; positive attitudes and views always bring forth high level of happiness and satisfaction. The only exception is the value of job security which is shown to be irrelevant to job satisfaction.
    Appears in Collections:[經濟學系暨研究所] 學位論文

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