本研究旨在利用非參數法的資料包絡分析法（Data Envelopment Analysis；DEA）來衡量M產物保險公司底下17家分公司之經營績效。首先利用資料包絡分析法之CCR模式、A&P模式及BCC模式，評估2004年M公司底下各家分公司的靜態經營績效，進一步再利用Mlamquist生產力指數法評估17家分公司2001-2004年間效率變動之情形。研究結果顯示M公司底下17家分公司整體在2004年的靜態效率方面表現相當優良；但在2001年到2004年的跨年度效率表現上，則有衰退之趨勢。 Recently, because of the rapidly changing environment of Taiwan’s financial market and the sweeping reforms of the government’s laws and regulations, our non-life insurance industry has presented fierce competition in business. So under the circumstances it becomes very important that how non-life insurance companies seek to improve their own operational performance. Each branch’s operational performance constitutes the overall efficiency of a company. So if we want to know the overall efficiency of a company, we should understand each branch’s operational performance first. In this paper, we take M company for example to discuss the operational performance of each branch of M company.
This paper uses data envelopment analysis of non-parametric methodology to measure the operational performance of the M non-life insurance company’s 17 branches. We first use CCR model, A&P model, and BCC model of DEA to measure the static operational performance of M company’s 17 branches in the year 2004 and then use Mlamquist productivity indexes to analyze the dynamic operational performance of M company’s 17 branches over the period 2001-2004. We find that 17 branches of M company performed well in the static operational performance, but the dynamic operational performance of 17 branches of M company declined.
