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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/32424

    Title: 產險公司分支機構經營策略之研究 : 以蘭陽地區為例
    Other Titles: Study on operating strategies of non-life insurance company's branch office in Lan Yang area of Taiwan.
    Authors: 吳宜昇;Wu, Yi-sheng
    Contributors: 淡江大學保險學系保險經營碩士在職專班
    高棟梁;Kao, Tong-liang
    Keywords: 產險業;分支機構;策略;Non-Life Insurance;Branch Office;Strategy
    Date: 2009
    Issue Date: 2010-01-11 02:07:07 (UTC+8)
    Abstract: 金融保險市場朝向全面性開放,為配合保險市場自由化發展,財政部於2002年四月開始分三階段實施產險「費率自由化」的動作,2009年即將實施費率自由化第三階段。可以預見各家產險公司為爭取業務,勢必引發另一波慘烈的競爭,其中有效運用經營策略即為相當重要的客題。
    In collaboration with development of non-life insurance market, and to reflect current market trend, Ministry of Finance introduced a three-staged “Liberalization of rating” action plan in April, 2002. The final stage of this action plan will initiate in year 2009. The market is again faced with fierce competition in customers and so called effective management strategy has become most-talked-about topic among top level executives.
    Insurance companies have come to the realization that reorganizing from branch offices in order to enhance on competitiveness. Reason being branch offices are the roots of a major cooperation and only from where, the operational strategies are successfully put into practice will lead to the triumph of cooperation in this market transformation. Thus, the understanding and the analysis of operational strategies within branch offices has become an inevitable key in determining the competitiveness and successful level of individual cooperation.
    This essay will study historical analysis in this field of interest. A collection of studies, researches and essays will be examined. Interviews and field surveys will be conducted to further reflect the market in real practice. Personal field experiences in insurance industry will also be included in this essay to further support the conclusion of this research. It is in hope that this essay will demonstrate academic criteria to managers in the non-life insurance industry of the Lan-Yang area.
    Appears in Collections:[保險學系暨研究所] 學位論文

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