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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/32414

    Title: 產險經紀人經營個人傷害保險行銷行為之研究
    Other Titles: A study of personal accident insurance on marketing channels by insurance brokers
    Authors: 張傑昌;Chang, Chieh-chang
    Contributors: 淡江大學保險學系保險經營碩士在職專班
    廖述源;Liao, Shuh-yuan
    Keywords: 保險輔助人;保險經紀人;個人傷害保險;代理理論;Insurance Auxiliary;Insurance Brokers;Personal Accident Insurance;Agency Problem
    Date: 2006
    Issue Date: 2010-01-11 02:06:30 (UTC+8)
    Abstract: 傷害險經營確實提供了產險公司產銷分離的發展契機,面對與過往截然不同的經營型態與市場選擇時,運用保險經紀人公司之通路拓展無疑是最佳方法之一,尤其為產壽險業皆深入經營之險種,勢必加速市場競爭型態與商品發展。
    Accident insurance business indeed offers non-life insurance company a developing opportunity to separate insurance and channels. When we face totally different business type and choice, It’s one of the better methods to exert insurance brokers. Especially it’s common business for the Non-life and Life ins. Industry. It is a tendency to accelerate market competition and product development.
    For example, in order to evaluate selling behavior and environment, we focus on bank, security or broker agents and made many questionnaires. Through different market segments, we understand more knowledge about market environment and product development which can provide for insured. Not only to secure their privileges but also ascertain brokers positive roles and socialized function.
    The research analyzes non-life insurance broker’s selling behaviors to run individual accident business, the marketing environment, product service recognition, product development, vocational attitude, organization culture and
    o on. By means of type and statistics analysis, it’s a reference for clients. At the same moment, non-life brokers can understand how to let insured know his privilege and obligation, how to get well along with clients. As a result, we can establish a fair market environment and maintain good quality contracts. Insurance mutual sociality can be really exerted. The value and service function of non-life brokers can be truly showed.
    Appears in Collections:[保險學系暨研究所] 學位論文

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