關鍵詞：保險代理人、壽險簽單保費收入、市場占有率、迴歸分析。 Insurance is a cooperative economic mechanism, provides risk control services for either the persons, the families or the enterprises through the operation of risk diversification and loss sharing.
It is helpful for oneself and others, there is much growth in insurance market shares along with the economic development, gross national product and enhancing the conscious of risk. Therefore, the concept of insurance agencies and demand rules is produced.
In order to reduce the costs of marketing and training by the division of labor is also one of the main subjects of the insurance companies.
This paper tries to build the performance indexes of written premium income and survey its business strategy via evaluates the markets shares of the life insurance.
