二、雖然新產品開發風險因子之回應策略有其原則可尋，但決策者也可能基於風險因子處理成本的考量，而非採取風險因子回應策略原則，或可能對單一風險因子採取兩種以上之處置策略。 Companies seeking core competitiveness must continuously introduce new products. However, new product development is fraught with many risk factors. Therefore, analysis of the risk factors and the solutions are vitally important.
This dissertation uses the individual case study of company A R&D center and the risk factors that might cause delay to the project and the strategies to prevent them. In the process analyzing the methods to calculate and control the risk, in the process shortening the development time and letting the product reach the market on time. Thereby. Increasing the company’s core competitiveness.This dissertation uses risk response strategy as the basis. Engaging in risk factor analysis and risk factor response study. The results are as follows:
I.Using risk management response theory this dissertation uses (Risk factor occurrence rate) and (Risk factor’s effect on product development schedule) to further delineate between risk factor types. Type (Specification uncertainty), (Product development experience passage), (immature technology or new technology), (Excessive progress pressure and new product on market pressure), and (reliance on few key members) are considered high risk factors. If these high risk factors can be reduced to a minimum the new product development delay factor can be greatly reduced.
II.Even though new product development risk factors and the response can be rooted in principle. However, decision makers could decide not to follow the development risk factor and response principle because of factors such as cost or the decision maker could determine to use more than one strategy to reduce the risks.
