Please use this identifier to cite or link to this item:
|Other Titles: ||Analysis the training performance of life insurance salesperson|
|Authors: ||周振新;Chou, Chen-shin|
郝充仁;Hao, Chung-jen;李雅婷;Lee, Ya-ting
|Keywords: ||壽險業;業務人員;績效;教育訓練;Life Insurance Industry;Sales agent;Performance;On Job Training|
|Issue Date: ||2010-01-11 02:05:06 (UTC+8)|
|Abstract: ||論文提要內容： |
Taiwan’s insurance industry have marched into mature market in developing, since the competition environment was more laborious. It’s important for people achievement. The connection between training of life insurance industry and selling performance of new recruits is an issue that care about very much by academic and practice fields. However, past literatures often focus on how to improve selling performance of new recruits by life insurance training, neglect if training can be research on different types.This dissertation focuses” the plans of company’s training”,”the execution content of company’s training”,”the supervisors, who focus on training ”,”the background of employees”,” employees identified with insurance industry before profession” with some performance indicators (such as FYP and FYC) are connection.
We randomly selected sales branches to be the research samples and the employees with 3 months to 5 years servies period in C Life Insurance Co. There are 312 pieces effective questionnaires. This study is by questionaire and has the conclusion as follow,
Firstly, the relationship is “Not” obvious between the satisfaction and recognition of training program and some performance indicators.
Secondly, the relationship is “Not” obvious between the content of the training and some performance indicators.
Thirdly, supervisors, who focus on training or are well trained, will have positive effect on following consulting and the further performance.
Fourthly, the background of employees, including various recruitment packages, plays an obvious effect on their performance.
Fiftyly, the more employees identified with insurance industry before profession, the better preference they’ll have.
|Appears in Collections:||[保險學系暨研究所] 學位論文|
All items in 機構典藏 are protected by copyright, with all rights reserved.