English  |  正體中文  |  简体中文  |  Items with full text/Total items : 52047/87178 (60%)
Visitors : 8698626      Online Users : 111
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/32395

    Title: 壽險公司教育訓練與銷售績效分析
    Other Titles: Analysis the training performance of life insurance salesperson
    Authors: 周振新;Chou, Chen-shin
    Contributors: 淡江大學保險學系保險經營碩士在職專班
    郝充仁;Hao, Chung-jen;李雅婷;Lee, Ya-ting
    Keywords: 壽險業;業務人員;績效;教育訓練;Life Insurance Industry;Sales agent;Performance;On Job Training
    Date: 2008
    Issue Date: 2010-01-11 02:05:06 (UTC+8)
    Abstract: 論文提要內容:
    本研究隨機抽取了C 人壽保險公司全國業務單位中,年資三月至五年以內之業務人員作為研究樣本,採用問卷調查方式蒐集相關研究資訊,總計有效問卷為312份,經相關分析等統計方法整理分析後,研究發現如下:
    Taiwan’s insurance industry have marched into mature market in developing, since the competition environment was more laborious. It’s important for people achievement. The connection between training of life insurance industry and selling performance of new recruits is an issue that care about very much by academic and practice fields. However, past literatures often focus on how to improve selling performance of new recruits by life insurance training, neglect if training can be research on different types.This dissertation focuses” the plans of company’s training”,”the execution content of company’s training”,”the supervisors, who focus on training ”,”the background of employees”,” employees identified with insurance industry before profession” with some performance indicators (such as FYP and FYC) are connection.
    We randomly selected sales branches to be the research samples and the employees with 3 months to 5 years servies period in C Life Insurance Co. There are 312 pieces effective questionnaires. This study is by questionaire and has the conclusion as follow,
    Firstly, the relationship is “Not” obvious between the satisfaction and recognition of training program and some performance indicators.
    Secondly, the relationship is “Not” obvious between the content of the training and some performance indicators.
    Thirdly, supervisors, who focus on training or are well trained, will have positive effect on following consulting and the further performance.
    Fourthly, the background of employees, including various recruitment packages, plays an obvious effect on their performance.
    Fiftyly, the more employees identified with insurance industry before profession, the better preference they’ll have.
    Appears in Collections:[保險學系暨研究所] 學位論文

    Files in This Item:

    File SizeFormat

    All items in 機構典藏 are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - Feedback