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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/32364

    Title: 平衡計分卡評估保險業購併之績效 : 以外商購併臺灣產險公司為例
    Other Titles: The study on the performance of merge and acquisition for insurance company by using the balanced scorecard method : the case of foreign insurance company merging Taiwan non-life insurance companies
    Authors: 賴怡君;Lai, Yi-chun
    Contributors: 淡江大學保險學系保險經營碩士班
    陳瑞;Chen, Ray
    Keywords: 購併;績效評估;平衡計分卡;Merge;performance evaluation;Balanced Scorecard
    Date: 2008
    Issue Date: 2010-01-11 02:02:00 (UTC+8)
    Abstract: 本篇論文採用平衡計分卡的方法,利用調整後的四個構面,財務構面、業務構面、各項經營效率構面及生產性構面,建立績效衡量指標,來評估明台、及友邦兩間產險公司,被不同國家的外商購併後的情形。
    This study uses the method of Balanced Scorecard to generate the performance measurement index in four adjusted perspectives including, finance, business, operational efficiency and production structures. The indexes can evaluate performance on Mingtai and Aig Marine Insurance Companies both were merged by different foreign financial institutions.
    The results indicate that after merging Mingtai Marine Insurance Company performed less well than before. Howerer two years later,its performance is better than before merging. During study, AIG Marine Insurance Company’s integration is not finish yet, Then the effect on merge is not appeared.
    The year of merge, the performance of Mingtai Marine Insurance Company has less go backward than AIG Marine Insurance Company.The reason maybe Mingtai Marine Insurance Company and Mitsui Sumitomo Insurance are located in Asia. In same location maybe their operational thought is similar. Hence, Mingtai Marine Insurance Company can get the merging efficiency in short time.
    Appears in Collections:[保險學系暨研究所] 學位論文

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