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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/32351

    Title: 臺灣地區任意汽車保險市場結構與經營績效之研究
    Other Titles: A study on market structure and performance of voluntary automobile insurance in Taiwan
    Authors: 陳家芳;Chen, Chia-fang
    Contributors: 淡江大學保險學系保險經營碩士班
    高棟梁;Kao, Tong-liang
    Keywords: 迴歸模型;市場結構;經營績效;regression model;market structures;Performance
    Date: 2008
    Issue Date: 2010-01-11 02:01:16 (UTC+8)
    Abstract: 台灣地區任意汽車保險的市場佔有率向來最高,近五年來平均約在33%左右,如此高之占率,其經營成果為何勢必影響公司整體經營成果至巨。本研究旨在研究產險公司任意汽車保險之市場結構與其經營績效間之關係。
    The market share of voluntary auto insurance in Taiwan has always been the highest. The average rate is about 33 percent for the past five years. Such a high market share in terms of operating results is bound to vastly affect the company''s overall operating results. The goals of this study are designed to explore the voluntary auto insurance market structure and the relationship between business performances of liability-insurance companies.
    At the aspect of market structure under voluntary auto insurance industry in Taiwan is going to become larger and larger while the trend is consortium. The market share of large enterprises also increases year by year, so as the degree of market concentration. At the conduct of manufacturers, the competitive behavior of manufacturers will help improve the market structure, and the investment in research and development with the performance mutually influence.
    The aspect of individual companies, which use profit ratio of within10 years (1997-2006), researches its performance. The variables of market structure are market share, the proportion of auto insurance business, growth rate of premium, the rate of compulsory automobile liability business, the number of employees, Capital, and branch. The significant variables are market share, the proportion of auto insurance business, Capital, and branch.
    In whole industry, this study uses the profit ratio of 20 years’ data (1987-2006) to discuss its operating performance. There are 12 variables that relate to market structure: the rate of compensation (loss of vehicle insurance, theft insurance, third party liability Insurance), the concentration of insured rate (loss of vehicle insurance, third party liability insurance), the adjusting premium rate (previous year, current year), the ratio of passenger cars business
    (premiums, insured number), interest rates, and economic growth rate. Findings the significant variables are the rate of compensation, concentration, the adjusting premium rate of previous year and the ratio of passenger cars business.
    Appears in Collections:[保險學系暨研究所] 學位論文

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