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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/32337

    Title: 我國銀行保險之現況與展望
    Other Titles: Bacassurance in Taiwan, now and perspective
    Authors: 王子宜;Wang, Tzu-yi
    Contributors: 淡江大學保險學系保險經營碩士班
    繆震宇;Maio, Chen-yu
    Keywords: 銀行保險;財富管理;Bancassurance;Wealth Management
    Date: 2006
    Issue Date: 2010-01-11 02:00:13 (UTC+8)
    Abstract: 我國金融環境競爭日盛,金融整合風潮盛行,保險業與銀行業的界線日漸模糊,銀行保險為此環境下的自然產物。
    As fierce competitions arising in the financial market and more frequent M&A activities among the market player in Taiwan, the broader of insurance companies and banks has been increasingly blurred. Bancassurance seems to be the natural product out of this fast-changing environment.
    Bancassurance ,originiated from Europe in 1970, has been the fastest growing channel for insurance in Taiwan in the past 5 years. In Year 2005, newly acquired contracts have taken up 38% of the life insurance market as a whole. Low rate of term deposit drives customers to the next best investment product, banassurance. High networth clients also try to find tax solutions in various life insurance products.
    Since slowing rising rate of term deposit from last year and Income Basic Tax Act came into effect this year, the embedded impact shall be raise to consideration for all. Thus, the forecast of bancassurance will be the focus on the following research.
    Deriving from actual interviews, industry experience, and relevant documentations, the research attempts to analyze on topics such as operation strategy, professional personnel, education and training, and other services on bancassurance. Foreseeing possible challenges in the future, the research attempts to address relevant suggestion and strategies in hopes to attract other professional opinions to assist in the development of bancassurance.
    Appears in Collections:[保險學系暨研究所] 學位論文

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