回顧台灣產險市場，自2002年政府的政策目標首重推動產險業合併或購併，2005與2006年則為產險業界變遷期間，在此期間第一金控出售明台產險給日本三井住友海上，是台灣產險業界重大事件之一。 本研究主要是以近年來相關國內外保險公司購併台灣產險公司之收購活動為主軸，首先從文獻上著手，分析比較各學者的研究結果，進而研究購併後企業文化差異對員工行為影響，以明台保險公司為例，整合成一個初步分析的概念性架構。站在個案公司員工的立場，並參酌本國環境，做一深入之分析。 Reviews Taiwan the Non-Life Insurance market, governmental from 2002 of the policy target value a promotion first to the Non-Life Insurance merger or merger, 2005 with 2006 for the Non-Life Insurance change period, in this period the First Financial Holding to sells Mingtai Fire & Marine Insurance Company to Japan the Mitsui Sumitomo Insurance Company, is Taiwan the Non-Life Insurance one of significant events. This research mainly with in recent years related and domestic and international insurance company merger Taiwan the Non-Life Insurance Company it procure an activity for principal axis, began from the cultural heritage first, analyzed an eacher scholar of studied a result, after then studieding merger corporate culture difference to employee behavior influence, with Mingtai Fire & Marine Insurance Company for example, integration become an initial nalytical concept structure.Stand on the individual case employee of the company position, and consult and deliberate native environment, do one thorough analysis.
