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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/32321

    Title: 兩岸汽車保險之比較研究
    Other Titles: The comparative study of automobile insurance between Taiwan and China
    Authors: 陳錦祥;Chen, Ching-hsiang
    Contributors: 淡江大學保險學系保險經營碩士在職專班
    廖述源;Liao, Shuh-yuan
    Keywords: 汽車保險;中國汽車保險;保險;Motor Insurance;Insurance;China Motor Insurance
    Date: 2006
    Issue Date: 2010-01-11 01:58:48 (UTC+8)
    Abstract: 台灣產物保險市場業務發展已趨近飽和,業者苦於追求業績成長而相互爭食彼此地盤,造成惡性競爭,其實良性擴大業績,應是把市場這塊餅做大,做大市場,除努力研發新產品外,最直接有效就是開發新市場,此刻正是產險業走出台灣,將觸角延伸海外的時機。
    The general insurance market in Taiwan encounters intense competition while the insurers are endeavoring to grab business each other and achieve the goal of business growth, as a result of it, the room of further market growth and improvement of profitability is very limited. The most sensible way to grow up the market scope should be expanding the market by way of developing new territories in addition to developing new products, now it is the time to step out of local market and extend business activities into overseas market.
    Taking the advantage of identical language and culture and geographical adjacency, Taiwan insurance industry can take China market as the stepping stone of internationalization when developing business in mainland. To operate general insurance in China, motor insurance should be the line most easy to start up and with the largest portfolio, therefore it is essential to any insurers who intend to enter China market to study carefully the practice of motor insurance in China market, and get them well ready to enter the market.
    The thesis is aiming at the variation between the auto insurance markets of the two sides of the strait, undertakes analysis in three aspects including marketing, underwriting and claim handling, and conclude comprehensively to provide suggestion to the two market industries, the writer wishes the thesis can provide reference to the Taiwanese insurers who plan to develop business in China market, and also share mutually intelligence and experience with the professionals in the industry.
    Appears in Collections:[保險學系暨研究所] 學位論文

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