English  |  正體中文  |  简体中文  |  全文筆數/總筆數 : 56568/90363 (63%)
造訪人次 : 11873990      線上人數 : 63
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
搜尋範圍 查詢小技巧:
  • 您可在西文檢索詞彙前後加上"雙引號",以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋,建議至進階搜尋限定作者欄位,可獲得較完整資料
  • 進階搜尋
    請使用永久網址來引用或連結此文件: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/32321


    題名: 兩岸汽車保險之比較研究
    其他題名: The comparative study of automobile insurance between Taiwan and China
    作者: 陳錦祥;Chen, Ching-hsiang
    貢獻者: 淡江大學保險學系保險經營碩士在職專班
    廖述源;Liao, Shuh-yuan
    關鍵詞: 汽車保險;中國汽車保險;保險;Motor Insurance;Insurance;China Motor Insurance
    日期: 2006
    上傳時間: 2010-01-11 01:58:48 (UTC+8)
    摘要: 台灣產物保險市場業務發展已趨近飽和,業者苦於追求業績成長而相互爭食彼此地盤,造成惡性競爭,其實良性擴大業績,應是把市場這塊餅做大,做大市場,除努力研發新產品外,最直接有效就是開發新市場,此刻正是產險業走出台灣,將觸角延伸海外的時機。
    台灣保險公司到大陸開拓業務,具有同文同種、風俗民情相似及地處相鄰的便利,不僅能增加業務亦為公司國際化踏出第一步,進而可將業務觸角逐步擴展到亞洲、歐洲以至於美洲而完成遍布全球網絡之目標。在大陸經營產險業務,當以經營汽車保險最易著手且業務量最大,因此欲踏入大陸保險市場之業者,確實必要充分瞭解彼岸車險的經營現況,以臻知己知彼之境,爲逐鹿中原做好準備。
    本論文即是針對海峽兩岸汽車保險經營之異同,從市場、行銷、核保、理賠四個面向做比較研究,最後再綜合結論並提出對兩岸相關建議,希望能作為台灣產險業者進軍大陸產險市場之參考;並以此為石,成為有志研究大陸產險市場之能人賢士之基礎資料,以收拋磚引玉之效。
    The general insurance market in Taiwan encounters intense competition while the insurers are endeavoring to grab business each other and achieve the goal of business growth, as a result of it, the room of further market growth and improvement of profitability is very limited. The most sensible way to grow up the market scope should be expanding the market by way of developing new territories in addition to developing new products, now it is the time to step out of local market and extend business activities into overseas market.
    Taking the advantage of identical language and culture and geographical adjacency, Taiwan insurance industry can take China market as the stepping stone of internationalization when developing business in mainland. To operate general insurance in China, motor insurance should be the line most easy to start up and with the largest portfolio, therefore it is essential to any insurers who intend to enter China market to study carefully the practice of motor insurance in China market, and get them well ready to enter the market.
    The thesis is aiming at the variation between the auto insurance markets of the two sides of the strait, undertakes analysis in three aspects including marketing, underwriting and claim handling, and conclude comprehensively to provide suggestion to the two market industries, the writer wishes the thesis can provide reference to the Taiwanese insurers who plan to develop business in China market, and also share mutually intelligence and experience with the professionals in the industry.
    顯示於類別:[風險管理與保險學系] 學位論文

    文件中的檔案:

    檔案 大小格式瀏覽次數
    0KbUnknown465檢視/開啟

    在機構典藏中所有的資料項目都受到原著作權保護.

    TAIR相關文章

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - 回饋