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    題名: 兩岸銀行保險之比較研究
    其他題名: The comparative study of bank insurance between Taiwan and China
    作者: 宗建雄;Tsung, Chien-hsiung
    貢獻者: 淡江大學保險學系保險經營碩士在職專班
    郝充仁;Hao, Chung-jen;李雅婷;Lee, Ya-ting
    關鍵詞: 銀行保險;策略聯盟;合資;金控集團;分紅保險;Bancassurance;Strategic Alliances;Joint Venture;Financial Holdings;Participating Insurance
    日期: 2007
    上傳時間: 2010-01-11 01:58:16 (UTC+8)
    摘要: 隨著合併潮流在整個金融服務領域有增無減,打破目前的僵化局面,促使銀行業和保險業從傳統體制向更高效率的流程和技術轉型,銀行業和保險業的競爭對手之間將有更多合作,從而在全球經濟中茁壯成長。
    With the wave of merging intensifying in financial service sector, the current stalemate was broken so that the banking and insurance industries were forced to transform from traditional institution toward a more efficient procedure and technology provider. The competitors within banking and insurance industries would have more chances to cooperate and thrive in global economy as a result.
    The insurance and commercial banks across the Strait have continuously strengthened their collaborations in recent years; they acted vigorously in broadening the realm of insurance service, offering integrated financial service and meeting the social needs. However, the differences in policy and financial institution across the Strait have led to diverse structures in development context, financial product, mode of cooperation and the attitude toward financial supervisory during the integration process between banking and insurance. Issues such as the selling for financial product, the norm for cooperation, the supervision for laws and decrees and the customer interests require joint endeavors from both of the banking and insurance authorities, constructing a health environment for development.
    The collaboration between the Cathay Life Insurance and China Eastern Airline in Mainland has moved a remarkable first step in our country. Further challenge would be how to utilize the experiences gaining from different sectors and integrate them into a suitable marketing mode in order to explore new business opportunities.
    Finally, we proposed our recommendations to Taiwan and China government and cross-Strait arrangement as the references to Bancassurance operation.
    顯示於類別:[保險學系暨研究所] 學位論文


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