English  |  正體中文  |  简体中文  |  Items with full text/Total items : 51510/86705 (59%)
Visitors : 8274585      Online Users : 89
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/32312

    Title: 兩岸銀行保險之比較研究
    Other Titles: The comparative study of bank insurance between Taiwan and China
    Authors: 宗建雄;Tsung, Chien-hsiung
    Contributors: 淡江大學保險學系保險經營碩士在職專班
    郝充仁;Hao, Chung-jen;李雅婷;Lee, Ya-ting
    Keywords: 銀行保險;策略聯盟;合資;金控集團;分紅保險;Bancassurance;Strategic Alliances;Joint Venture;Financial Holdings;Participating Insurance
    Date: 2007
    Issue Date: 2010-01-11 01:58:16 (UTC+8)
    Abstract: 隨著合併潮流在整個金融服務領域有增無減,打破目前的僵化局面,促使銀行業和保險業從傳統體制向更高效率的流程和技術轉型,銀行業和保險業的競爭對手之間將有更多合作,從而在全球經濟中茁壯成長。
    With the wave of merging intensifying in financial service sector, the current stalemate was broken so that the banking and insurance industries were forced to transform from traditional institution toward a more efficient procedure and technology provider. The competitors within banking and insurance industries would have more chances to cooperate and thrive in global economy as a result.
    The insurance and commercial banks across the Strait have continuously strengthened their collaborations in recent years; they acted vigorously in broadening the realm of insurance service, offering integrated financial service and meeting the social needs. However, the differences in policy and financial institution across the Strait have led to diverse structures in development context, financial product, mode of cooperation and the attitude toward financial supervisory during the integration process between banking and insurance. Issues such as the selling for financial product, the norm for cooperation, the supervision for laws and decrees and the customer interests require joint endeavors from both of the banking and insurance authorities, constructing a health environment for development.
    The collaboration between the Cathay Life Insurance and China Eastern Airline in Mainland has moved a remarkable first step in our country. Further challenge would be how to utilize the experiences gaining from different sectors and integrate them into a suitable marketing mode in order to explore new business opportunities.
    Finally, we proposed our recommendations to Taiwan and China government and cross-Strait arrangement as the references to Bancassurance operation.
    Appears in Collections:[保險學系暨研究所] 學位論文

    Files in This Item:

    File SizeFormat

    All items in 機構典藏 are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - Feedback