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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/32291

    Title: 全球經濟危機對投資型保險商品影響之探討
    Other Titles: A study on the influence for the investment-oriented insurance product of global economic crisis
    Authors: 曾雅楨;Zheng, Ya-chen
    Contributors: 淡江大學保險學系保險經營碩士在職專班
    胡宜仁;Hu, Yi-jen
    Keywords: 投資型保險商品;全球經濟危機;次級房貸;失業潮;保險行銷人才培訓;the Investment-oriented Iusurance Product;Global Economic Crisis;Subprime Mortgage;Unemployment tide;Insurance marketing
    Date: 2009
    Issue Date: 2010-01-11 01:56:33 (UTC+8)
    Abstract: 美國次級房貸危機引發全球經濟危機的蔓延,亦使各種危機接連引爆,帶來一連串的不良效應,因而造成對投資型保險商品銷售產生莫大影響,保險公司如何在全球經濟危機下,改變投資型保險商品的行銷策略,增加民眾對於投資型保險商品的接受度。
    The United States subprime mortgage crisis spread of the global economic crisis, also set off a series of crises, brought about by a series of adverse effects, resulting in the invest-oriented insurance products have a very significant effect on sales, insurance companies, how the crisis in the global economy, changes in invest-oriented insurance commodity marketing strategies to increase public invest-oriented insurance for the acceptance of goods.
    First of all types of investment goods, the definition of insurance, types of markets and marketing to discuss the whole Department. To the source of the global economic crisis "subprime mortgage" as the beginning of the gradual changes in the global financial cited, including the oil crisis, currency crisis, as well as investment institutions, such as closures, coupled with the economic crisis brought about by unemployment, and the situation in the global economy as a whole for investment goods, the impact of insurance, so insurance companies against the global economic crisis in response to the proposed strategy is as follows:
    (1) On the investment strategy, the emphasis on invest-oriented insurance should be charged in the continuing low-grade, and the reconstruction of the concept of asset allocation for institutional investors to pay more attention to credit rating.
    (2) Changes in marketing strategy, innovation and product structure, reduce the investment risk insurance, investment, and build customer classification, provide great protection, and strengthen all-round financial resources to enhance value-added services to policyholders.
    (3) In response to insurance disputes, strict compliance with the sales clerk qualifications, strengthening education and training, did the insurance information transparency, the associated costs and risks of this firm, and strengthen order flow and customer investment properties, to reduce the incidence of appeals .
    According to study findings, insurance companies, in charge of life insurance business, life insurance salesman, future researchers to make recommendations.
    Appears in Collections:[保險學系暨研究所] 學位論文

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