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|Title: ||壽險業務員之人口變項及教育訓練與各項績效衡量指標之相關性研究 : 以A公司為例|
|Other Titles: ||A study of the relationships among individual profile, training and development, and performance evaluation for life insurance salesmen : take one life insurance company as an example|
|Authors: ||彭建豪;Peng, Jian-hau|
|Keywords: ||壽險業務員;個人特質;教育訓練;績效評估;增員;Life Insurance Salesmen;Personality Trait;Training and Development;performance evaluation;Recruiting|
|Issue Date: ||2010-01-11 01:54:05 (UTC+8)|
|Abstract: ||近年來由於國內壽險市場行銷通路的整合及壽險商品更多元化的影響，壽險公司爲了能提升服務品質及經營績效，並增進業務人員的整體素質及業務人員的留存率，各家公司因而大力投入資源在業務人員的教育訓練，以期讓公司及業務人員的業績績效表現都能有更進ㄧ步的成長，並加強對客戶的各項服務項目。因此本研究的主軸之ㄧ在於探討教育訓練與業務績效的相關性研究。 |
In the domestic life insurance market, for dealing with the influences of the complicated integration of the marketing channel and marketing demands of the finance products in recent year, raising the service quality and performance achievement, as well as training high quality manpower and raising the retention rate of salesmen, all of the insurance companies invest a lot of resources into agency training of salesmen in order to improve the growth of performance of insurance companies and salesmen, and avoid the reducing of service quality to the assured clients. Therefore, one aim of this research is mainly aimed to study the relatives between agency training effect and business performance.
All of the insurance companies may provide variety of training courses for salesmen, but the trainees’ performance achievement were always positive or perform their tasks more efficiently. Therefore, in order to offer the related life assurers some suggestions and directions of the solution about this problem, the research is also aimed to the relationship among Individual Profile, the focused personality fit includes the salesmen’s gender, education degree ,age ,region and last occupation , and Performance Evaluation.
The goals of this research include:1.The receiving of educational training and performance evaluation. 2.Salesmen’s personality fit and the educational training.
The Relationships among Individual Profile, Training and Development, and Performance Evaluation for Life Insurance Salesmen of “A” life insurance company was employed for this study. The specific conclusions are as follow:1.The retention rate of new financed agents is lower than other new agents.2.The financed agents’ performance is better than other new agents.3.As far as education is concerned, the higher education degree new agents’ performance is much better.4.The older new agents’ performance is much better.
|Appears in Collections:||[Graduate Institute & Department of Insurance Insurance] Thesis|
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