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|Other Titles: ||The comparative study of the product category attributes and customer value between Japan and Hong Kong|
|Authors: ||蔡麗靜;Tsai, Li-chin|
黃志文;Huang, Chih-wen;韓必霽;Han, Pi-chi
|Keywords: ||價值;顧客價值;產品類別;Value;customer value;Product Categories|
|Issue Date: ||2010-01-11 01:52:04 (UTC+8)|
|Abstract: ||本研究旨在探討不同國家的消費者對於所重視的顧客價值是否會有差異存在。本研究以便利品、選購品及特殊品等三大產品類別為對象，採用綜合Zeithaml(1988) 、Kolter(1994)及Naumann(1995)等學者們的研究，整理出產品品質、產品特色、價格及服務品質等四構面及17個衡量顧客價值的變項，來驗證比較日本與香港之消費者對不同產品類別所重視的顧客價值構面之異同。研究實證結果發現：|
The purpose of this study is to explore the potential differences in the customer values between different countries. The dimensions of customer values are examined by using the variables defined by Zeithaml(1988), Kolter(1994), and Naumann(1995), and the results are then compared with each other to explore the similarities and differences between consumers in Japan and Hong Kong. This study concludes:
1.The orders in which consumers rank the dimensions and variables of customer values according to their relative importance do not differ significantly between Japan and Hong Kong for all product categories, namely, convenience products, shopping products, and specialty products.
2.With respect to customer values across various product categories, consumers in Japan and Hong Kong both regard product quality, product features, and price as important factors when purchasing specialty products and shopping products; in contrast, they consider service quality an important factor when purchasing any kinds of products, whether they are convenience products, shopping products, or even specialty products.
3.There are significant differences between Japan and Hong Kong in all four factors of customer values.
|Appears in Collections:||[國際企業學系暨研究所] 學位論文|
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