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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/32216

    Title: 複合式餐廳的經營策略 : 以B餐廳為例
    Other Titles: Business strategy of combinative restaurants : the case study of B restaurant
    Authors: 廖建銘;Liao, Chien-ming
    Contributors: 淡江大學國際貿易學系國際企業學碩士在職專班
    林江峰;Lin, Chiang-fang
    Keywords: 複合式餐廳;經營策略;關鍵成功因素;行銷方式;combinative restaurants;Business Strategy;Key Success Factors;type of marketing
    Date: 2009
    Issue Date: 2010-01-11 01:51:33 (UTC+8)
    Abstract: 隨著飲食文化的提升與改變,台灣人民將飲食視為一種藝術和享受,使得單一類型的餐廳已經無法滿足台灣人民的飲食需求,也因此複合式餐廳開始出現於台灣的飲食文化之中,並納入了爵士、拉丁舞蹈和主流音樂等元素,使得餐廳的經營開始朝多元化發展。這不僅滿足了顧客的飲食需求也滿足了顧客視覺和聽覺的享受。且複合式餐廳的經營成功,使得同業開始模仿複合式餐廳的經營模式,並藉由這個全新的經營模式增加餐廳的顧客與營業額。


    With the change and the advance in eating habits, the people in Taiwan have regarded the eating habits as an art and an enjoyment. Because the restaurants only providing for food have been not met the eating demand of the people in Taiwan, the combinative restaurants have been operating in the Taiwan’s Food and drinks industry and have included jazz music, Latin dance, stream music and so on. This operational strategy is not only met the eating demands in Taiwanese but met the enjoyment in customers’ vision and hearing. Because of success in combinative restaurants, there are many restaurants starting in imitating the operational modes about combinative restaurants and using these modes to increase restaurants’ customers and revenue.

    B restaurant is a famous restaurant found in 1995 and has been operating more than ten years. There are different performance arts in B restaurant every week, like jazz music, Latin dance, and famous singer singing in the B restaurant and so on. In order to meet different customers’ demands, B restaurant will have different meals in different festivities. B restaurant requests employees to familiar with customers’ name and habits to improve customers’ loyalty. These actions make customers enjoying the feels provided by B restaurant. In recent years, B restaurant operate in coordination with government’s policy and increase it irradiation rate. This research is a case study, and we will analysis B restaurant’s operational strategies first, then we will use each chief’s interview outcome as the improving suggestions.

    This thesis is divided into five chapters. Chapter one is the Preface. Chapter two is the Literature Review. Chapter three is the research design. Chapter four is the Case study of B restaurant. Chapter five contains Conclusions and Suggestions. By integrating the above Chapters, we will plan what the B restaurant’s business strategy in the food and beverage industry.
    Appears in Collections:[國際企業學系暨研究所] 學位論文

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