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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/32212

    Title: 宏碁國際化之個案研究
    Other Titles: Case study of Acer's internationalization
    Authors: 郭麗卿;Kuo, Li-ching
    Contributors: 淡江大學國際貿易學系國際企業學碩士在職專班
    黃志文;Huang, Chih-wen
    Keywords: 國際化;品牌定義;品牌管理;地區發展策略;Internationalization;brand definition;region developing strategy
    Date: 2006
    Issue Date: 2010-01-11 01:51:20 (UTC+8)
    Abstract: 宏碁的品牌國際化歷程與經驗,堪稱為台灣電子業的先驅且具有指標性的意義,宏碁經驗可以為台灣未來的品牌之路找到對的模式以及有效的出路;更激勵台灣企業對邁向國際品牌的信心,並相對讓台灣的國際形象有所提昇。

    二、建構完整供應鏈、掌握核心設計與全球運籌能力及最佳成本 效益的關鍵。

    In 2000, Acer announced a group-wide transformation by spun-off its manufacturing operation to focus on global brand-name marketing. In 2005, Acer has successfully become a global marketing and services company and ranking among the world''s top five branded PC vendors.

    The purpose of this research is aimed at discussion the (1) the effectiveness in managing global logistics, worldwide business channels and customer service (2) Infrastructure of building supply chain, core design competence and cost effective (3) Strategy of branding, technology, marketing know-how and region developing program.

    The results of this study are as follows:(1) an innovative business model and complete market intelligence (2) involves working with first-class PC suppliers and channel partners (3) global management team and decision making localization.

    According to the findings, this study has addressed the concept of brand internationalization in management and given proposition for discussion. Acer ensures a lasting completive advantage on optimum implementation key factors to create an effective operation and sustainable channel business model.
    Appears in Collections:[國際企業學系暨研究所] 學位論文

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