本研究之結論如下： T銀行財富管理銀行服務品質對關係行銷構面、T銀行財富管理銀行關係行銷對服務品質構面、T銀行財富管理銀行關係行銷對顧客滿意度構面、T銀行財富管理銀行服務品質對顧客滿意度構面以及T銀行財富管理銀行關係行銷及服務品質對顧客滿意度構面五項研究假設皆呈現顯著影響差異。 Today financial market is full of more and more violent competition. The exist of wealth management banking is just because to maintaining customer, providing customize service to help bank to create profit.
But how can we know that the customer is satisfied or not？ The study use questionnaire design, and questionnaire survey. Through descriptive statistics, factor analysis and SEM Model, to survey and research the customer from T Bank in Wealth Management. We want to discuss：（1）the interaction between service quality and relationship marketing. （2）the influence between relationship marketing and customer satisfaction. （3）the influence between service quality and customer satisfaction.（4）the interaction between relationship marketing, service quality, and customer satisfaction.
The empirical results show that the interaction between relationship marketing, service quality, and customer satisfaction all have a positive direct effect to each other. And the research hypothesis are valid.
