台灣地區量販店策略形成對採購人員執行力之研究 : 以C公司為例

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Title:	台灣地區量販店策略形成對採購人員執行力之研究 : 以C公司為例
Other Titles:	Study on the business strategy formulation for hypermarket in Taiwan to purchasing executive power : a case study on company c 臺灣地區量販店策略形成對採購人員執行力之研究 : 以C公司為例
Authors:	黃瓊慧;Huang, Chiung-hui
Contributors:	淡江大學國際貿易學系國際企業學碩士在職專班林志鴻;Lin, Jyh-horng;賴錦璋;Lai, Chin-chang
Keywords:	使命陳述;策略形成要素;執行力;Mission Statement;Execution;Business Strategy Formulation Factors
Date:	2006
Issue Date:	2010-01-11 01:49:35 (UTC+8)
Abstract:	本研究是以台灣地區量販店的發展現況，來探索企業競爭策略形成對採購人員執行力之研究，目的是希望透過個案公司的使命陳述，進行其內部環境要素評估及外部環境要素評估，歸納出策略形成之重要相關因素，據以制訂其競爭策略，並期望能提供知識給予量販店相關採購人員作為參考。本研究採取探索性的個案研究法，透過國內外相關文獻探討和次級資料的蒐集，經由本研究之探討，歸納結論如下：一、企業使命陳述下，內部環境評估要素及外部環境評估要素為其競爭策略形成之重要考量因素，就個案公司而言，採購人員執行力為其企業之重要無形資產，是現今位居同業領先地位之關鍵，應予以重視。二、在個案公司之使命陳述下，評估其內部環境與外部環境並歸納出競爭策略形成要素及執行圖，當個案公司綜合考量三大環境各要素重點，將有助其策略形成，並且加以執行達成目標，作為公司競爭策略制定及內部執行人員實際操作之參考。三、綜合內部環境、外部環境及總體環境的評估後，策略形成，認為目標之達成有賴執行人員準確的執行，而在執行上的重點則是達成績效目標以及增加經營效益，藉以維繫C公司在「量販店的市佔率第一」之地位。 This study concentrates on the current development of hypermarket in Taiwan with emphasis on business strategy formulation to buyer’s execution so as to assess the internal environmental factors and external environmental factors through the mission statement of the target company; and thus summarizes the critical factors related to the strategy formulation, thereby initiating business strategies and presenting the findings to the hypermarket buyers. Making use of the explosive case study method, this study has studied the related archives comprehensively, and collected secondary data extensively with findings as follows: 1. With the business mission statement, the internal environmental assessment factors and external environmental assessment factors are critical for business strategy formulation. As to the target company, the most valuable competence of is the buyer’s execution. It’s a key factor to be in the lead of Hypermarkets in Taiwan. 2. With the mission statement, this study has assessed the internal and external competitive environment of the target company together with the macro environmental factors so as to summarize the business strategy formulation factor diagram and Execution diagram. The three environmental key factors are sufficient for the target company to formulate its business strategies so as to achieve goals and modify its specific business strategies. 3. After internal environmental assessment, industrial environmental assessment and external environmental assessment, to think that goals to be achieved depend on accurate executing. The most important thing is how to maintain the leadership of hypermarkets in Taiwan
Appears in Collections:	[Graduate Institute & Department of International Business] Thesis

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