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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/32191

    Title: 台灣地區量販店策略形成對採購人員執行力之研究 : 以C公司為例
    Other Titles: Study on the business strategy formulation for hypermarket in Taiwan to purchasing executive power : a case study on company c
    臺灣地區量販店策略形成對採購人員執行力之研究 : 以C公司為例
    Authors: 黃瓊慧;Huang, Chiung-hui
    Contributors: 淡江大學國際貿易學系國際企業學碩士在職專班
    林志鴻;Lin, Jyh-horng;賴錦璋;Lai, Chin-chang
    Keywords: 使命陳述;策略形成要素;執行力;Mission Statement;Execution;Business Strategy Formulation Factors
    Date: 2006
    Issue Date: 2010-01-11 01:49:35 (UTC+8)
    Abstract: 本研究是以台灣地區量販店的發展現況,來探索企業競爭策略形成對採購人員執行力之研究,目的是希望透過個案公司的使命陳述,進行其內部環境要素評估及外部環境要素評估,歸納出策略形成之重要相關因素,據以制訂其競爭策略,並期望能提供知識給予量販店相關採購人員作為參考。本研究採取探索性的個案研究法,透過國內外相關文獻探討和次級資料的蒐集,經由本研究之探討,歸納結論如下:
    This study concentrates on the current development of hypermarket in Taiwan with emphasis on business strategy formulation to buyer’s execution so as to assess the internal environmental factors and external environmental factors through the mission statement of the target company; and thus summarizes the critical factors related to the strategy formulation, thereby initiating business strategies and presenting the findings to the hypermarket buyers. Making use of the explosive case study method, this study has studied the related archives comprehensively, and collected secondary data extensively with findings as follows:
    1. With the business mission statement, the internal environmental assessment factors and external environmental assessment factors are critical for business strategy formulation. As to the target company, the most valuable competence of is the buyer’s execution. It’s a key factor to be in the lead of Hypermarkets in Taiwan.
    2. With the mission statement, this study has assessed the internal and external competitive environment of the target company together with the macro environmental factors so as to summarize the business strategy formulation factor diagram and Execution diagram. The three environmental key factors are sufficient for the target company to formulate its business strategies so as to achieve goals and modify its specific business strategies.
    3. After internal environmental assessment, industrial environmental assessment and external environmental assessment, to think that goals to be achieved depend on accurate executing. The most important thing is how to maintain the leadership of hypermarkets in Taiwan
    Appears in Collections:[國際企業學系暨研究所] 學位論文

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