|Abstract: ||根據中國信息產業發展研究中心 (China Center of Information Industry Development, CCID)統計，中國內需市場龐大，目前已是多項電子產品全球前三大消費市場；而在相對低廉土地、勞力…等成本優勢下，中國亦是全球主要電子產品生產基地。因此，由需求及供給所誘發的內含晶片需求亦呈現強勁的成長力道，驅動中國IC市場迅速成長。|
According to the statistic of China Center of Information Industry Development, it indicated that China possesses a tremendous internal demanding market, and is located in world third consumer market for many electronic products currently. Given the advantages of relatively low cost of land, labor, etc, China predominate the world primary electronic output production base. Therefore, the embed chips demand induced by the demand and supply demonstrate a robust development strength, thus, drive China IC market to grow rapidly.
However, in present, China IC know-how level is relatively lagging, and the self-production rate is low, making it insufficiently fulfill its internal market demands; 80% and above of the IC products inquire import. This supply–demand discrepancy appeals many overseas IC firms, include, Europe, America, Japan, Korea and Taiwan, enter China markets advance earlier.
Taiwan IC design industry, compare to the China industry, has absolute advantages in marketing and product innovative experience, analog communication, as well as some critical know how. In addition, Taiwan is closer to the China market than Europe of America practitioners; therefore, Taiwan is able to respond to the difficulties encountered by its back-end customer more rapidly, thus, Taiwan certainly will remain a great share in China’s IC market while China market grow speedily on its own.
This research will provide some suggestions for strategic decree and industrial aspect by discussing the influence of international variables (current world market status and future development) and China variables (know how construct, market development dynamic, government policy, human resource, industrial cluster) to the IC design industry, as well as by depth interviewing with case company managers; for the consideration of future Taiwan government policy and IC design practitioner investment in China market.