綜合以上分析之結果可以得知，現代消費者無論年齡與收入的差異，著墨於休閒娛樂的價值大於其他因素，並對於液晶電視的知識來源呈現出不同的獲得方式。購買經驗只對實用品質的考慮有實質的影響，對於液晶電視的知識來源管道也呈現相互不同的情形。然而教育程度的高低則完全無關乎購買決策的考量。 This is a study to reseach the effect of demoqraphic statistic and purchasing experience variables in LCD TV purchase decision especially for consumer in Taipei City. This study used a questionnaire to collect the data of consumer behavior in order to find out the purchasing decision and behavior of LCD TV by the factor analysis, one-way ANOVA, Chi-square and Cluster Analysis methods.
As the result come out, the consumer who in different age is interesting in leisure amusement and quality-orientation factor of buying of motivation, extra function of product attribute, and information seeking. The consumer who in different monthly-income is interesting in leisure amusement and price-orientation factor of buying of motivation, and information seeking. The consumer who in different education level doesn’t have any opinion in all of purchase decision process. The consumer who in different purchasing experience is interesting in practical quality factor and information seeking.
To summarize the analysis conclusion, consumer in different age and month-income focus their attention at leisure amusement value is much higher than others. They also get the knowledge of LCD TV in different channel.. Purchasing experience only effects the consideration of practical quality. Regarding the information seeking, it also display in different situation.. Moreover, the education level is totally unconcern.