利用總體經濟變數分析內需市場－以日本為例

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Title:	利用總體經濟變數分析內需市場－以日本為例
Other Titles:	Analyzing a domestic market via macroeconomic factors : an example from Japan
Authors:	楊文如;Yang, Wung-ru
Contributors:	淡江大學國際貿易學系國際企業學碩士班蔡正言
Keywords:	總體經濟變數;內需市場;需求層級理論;Macroeconomic Variable;Domestic market;Maslows’ Need Hierarchy
Date:	2007
Issue Date:	2010-01-11 01:47:44 (UTC+8)
Abstract:	本文利用總體經濟變數(平均每人GDP、利率、出生率、死亡率、國民所得、失業率及匯率)探討對於內需市場(食物、衣服、房屋及汽車)的影響。且利用時間因子說明需求是否具有層級性。研究結果顯示，影響食物的總體經濟變數有平均每人GDP、死亡率及國民所得；影響衣服的總體經濟變數有平均每人GDP、死亡率、國民所得及失業率；影響房屋的總體經濟變數有平均每人GDP、出生率及國民所得；影響汽車的總體經濟變數有平均每人GDP及國民所得。此外，針對時間因子方面，符合需求層級理論中所提及：需求具有不同層級。最後，本文建議投資者可針對特定的時間點，對於不同的產業進行相關的投資，以獲得投資上的利益。 This research uses Per Capita GDP、interest rate、birth rate、death rate、national income、unemployment rate and exchange rate to explore the impact of domestic market（food、clothes、houses and cars）.This study also uses the time factors to explain whether the demand does have hierarchy. The conclusion indicates that Per Capita GDP、death rate and national income affect the expense of the food；Per Capita GDP、death rate、national income and unemployment rate affect the expense of clothes；Per Capita GDP、birth rate and national income affect the expense of the houses；Per Capita GDP and national income affect the expense of cars. Besides, the time factors also explain the demand does have hierarchy. Finally, we suggest that investors could put money into corrected industries be aimed at specific time to get benefit.
Appears in Collections:	[Graduate Institute & Department of International Business] Thesis

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