English  |  正體中文  |  简体中文  |  Items with full text/Total items : 52047/87178 (60%)
Visitors : 8717752      Online Users : 81
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/32151

    Title: 中間產品經銷商規模對通路經營策略之影響 : 以電子連接器產業個案公司為例
    Other Titles: The influence of economic scale of component channels on competitive strategies : examples from connector industry companies
    Authors: 許美珠;Hsu, Mei-chu
    Contributors: 淡江大學國際商學碩士在職專班
    鮑世亨;Pao, Shih-hen
    Keywords: 通路商;電子連接器產業;規模經濟;通路策略;Channel;Connector Industry;Economies of Scale;Channel strategies
    Date: 2006
    Issue Date: 2010-01-11 01:45:53 (UTC+8)
    Abstract: 此研究旨在探討不同規模零組件通路商的經營策略,並以連接器產業為研究對象,挑選兩家不同大小規模的個案連接器經銷商A個案公司與B個案公司,A個案公司為外資全球排名前幾大的上市電子零件通路商,其代理線除了連接器外,尚代理其他多種主被動零件品牌;B個案公司則為台灣當地規模較小,未上市的專業連接器通路商,本研究透過個案深度訪談與文獻探討方式,以了解兩家個案公司的產品種類、相關產業與客戶,並根據訪談資訊與次級資料搭配進行分析,來找出兩家不同規模的通路商其組織架構及客戶群之差異化,瞭解兩家不同規模連接器通路業的內、外在優勢、劣勢、競爭優勢、機會、威脅與他們的成功關鍵因素。



    The major subject of this thesis is focused on two different scale Connector Industry Channels and their different channel strategies. Company A is a foreign big scale Connector channel, whose franchises include active and passive product lines, Connector franchise is only one of its several franchise lines. Company B is a Taiwan domestic smaller scale Connector channel, who is a professional Connector agent. Through the depth interview and literature review to analyze these two companies’ product lines, different customer bases, organization structures and realize their internal and external strength, weakness, opportunity, threat and their success factors.

    Expecting to get the following results from this study: 1. Realize different scale Connector channels’ competitive advantage, 2. Study different scale Connector channels’ success strategies, 3. Suggest the future developing directions to Connector Industry Channels.

    The conclusions of this study are bigger scale Connector channel can provide one stop shop service to customer based on its strengths, such as Economies of Scale, Economies of Scope, strong financial base and global logistic capability; the smaller scale Connector channel’s competitive advantages are professional product knowledge, excellent service and quick response. Nowadays, because the severe competition and minor margin of the Electronic Industry, the key success factors and profits getting on the Connector channel will focus on how to manage R & D technology, logistic and warehousing as well as differential service providing.
    Appears in Collections:[國際企業學系暨研究所] 學位論文

    Files in This Item:

    File SizeFormat

    All items in 機構典藏 are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - Feedback