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    題名: 中間產品經銷商規模對通路經營策略之影響 : 以電子連接器產業個案公司為例
    其他題名: The influence of economic scale of component channels on competitive strategies : examples from connector industry companies
    作者: 許美珠;Hsu, Mei-chu
    貢獻者: 淡江大學國際商學碩士在職專班
    鮑世亨;Pao, Shih-hen
    關鍵詞: 通路商;電子連接器產業;規模經濟;通路策略;Channel;Connector Industry;Economies of Scale;Channel strategies
    日期: 2006
    上傳時間: 2010-01-11 01:45:53 (UTC+8)
    摘要: 此研究旨在探討不同規模零組件通路商的經營策略,並以連接器產業為研究對象,挑選兩家不同大小規模的個案連接器經銷商A個案公司與B個案公司,A個案公司為外資全球排名前幾大的上市電子零件通路商,其代理線除了連接器外,尚代理其他多種主被動零件品牌;B個案公司則為台灣當地規模較小,未上市的專業連接器通路商,本研究透過個案深度訪談與文獻探討方式,以了解兩家個案公司的產品種類、相關產業與客戶,並根據訪談資訊與次級資料搭配進行分析,來找出兩家不同規模的通路商其組織架構及客戶群之差異化,瞭解兩家不同規模連接器通路業的內、外在優勢、劣勢、競爭優勢、機會、威脅與他們的成功關鍵因素。

    希望透過本論文之研究,可達到下列目標:1.瞭解不同規模連接器零組件通路商的競爭優勢,2.探討我國不同規模連接器零組件通路商獲致成功所採行的通路策略,3.擬定適合連接器零組件通路商的未來發展方向及建議。

    經過本研究的結果,可得知規模愈大的連接器通路商,憑藉著規模經濟及範疇經濟的優勢,資金雄厚及全球運籌的能力,可以經銷數十萬種不同的產品,滿足客戶一次購足的需求,規模小的連接器通路商,可以藉由本身的競爭優勢,專業的產品知識提供客戶專業的服務及快速的提供資訊給客戶。由於電子業競爭激烈及微利時代的來臨,連接器通路商如何運用研發技術、物流管控、倉儲及服務的差異來創造本身的競爭優勢,將是獲利及致勝的關鍵所在。

    關鍵字:通路商,電子連接器產業,規模經濟,通路策略
    The major subject of this thesis is focused on two different scale Connector Industry Channels and their different channel strategies. Company A is a foreign big scale Connector channel, whose franchises include active and passive product lines, Connector franchise is only one of its several franchise lines. Company B is a Taiwan domestic smaller scale Connector channel, who is a professional Connector agent. Through the depth interview and literature review to analyze these two companies’ product lines, different customer bases, organization structures and realize their internal and external strength, weakness, opportunity, threat and their success factors.

    Expecting to get the following results from this study: 1. Realize different scale Connector channels’ competitive advantage, 2. Study different scale Connector channels’ success strategies, 3. Suggest the future developing directions to Connector Industry Channels.

    The conclusions of this study are bigger scale Connector channel can provide one stop shop service to customer based on its strengths, such as Economies of Scale, Economies of Scope, strong financial base and global logistic capability; the smaller scale Connector channel’s competitive advantages are professional product knowledge, excellent service and quick response. Nowadays, because the severe competition and minor margin of the Electronic Industry, the key success factors and profits getting on the Connector channel will focus on how to manage R & D technology, logistic and warehousing as well as differential service providing.
    顯示於類別:[國際企業學系暨研究所] 學位論文

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