關鍵字：供應鏈管理、第三方物流、服務品質 Industry infrastructure is changed by globalization. The competition between organizations is changed from internal improvement of department functions to external competition of supplying the greatest efficiency of a whole supply chain. Under the idea of division among specialized departments, the third-party logistics company arises at the very moment, but how to use good professional logistics services in order to reach company cost reduction and efficiency is a subject that all enterprises must pay attention to.
This research pertains to the description of Tait Marketing and Distribution Co., Ltd. which is the major subject in a case study. Applying in-depth interviews this study tries to explore how to evaluate, expect, and perceive services offered by the logistics industry personnel under a determined supply chain structure. In addition, the impact from the service quality offered by the third-party logistics company on the attitudes toward the outsourcing of distribution practices is also examined. Meanwhile, this study wants to help the logistics company obtain some knowledge of customer''s demand so as to apply resources in the most needed areas that have to get immediate improvements.
Based on the result of this study, service quality offered by the third-party logistics company meets the customer''s expectation. Nevertheless, managers of the third-party logistics do not perfectly understand customers’ demand. They frequently neglect the suitability issues of various supply chain services. As a result, resources are deployed in those services items that customers do not pay attention to.