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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/32130

    Title: 中國大陸金融市場之財富管理經營策略臺灣地區 : 以SP銀行為例
    Other Titles: Analysis of wealth management strategy for financial market in China : a case study of sp bank
    Authors: 鄭聰敏;Cheng, Tsung-min
    Contributors: 淡江大學國際貿易學系國際企業學碩士在職專班
    林江峰;Lin, Chiang-fang
    Keywords: 大陸金融市場;台資銀行;財富管理;經營策略;競爭策略;Financial market in China;Bank;wealth management;Business Strategy;Competition Strategy
    Date: 2009
    Issue Date: 2010-01-11 01:43:49 (UTC+8)
    Abstract: 目前台灣的金融機構已超過450家,有明顯過度競爭的現象,再加上企業對外投資不斷成長,企業金融的業務日益委縮。根據金管會的統計,2007年台灣金融業產值占GDP比重已超過10%,為10.4%,如進一步發展金融業,對台灣經濟的發展有相當的影響。
    At present, the number of financial institutions in Taiwan has surpassed 450, which are in excessive competition. In addition the foreign investment enterprises unceasingly grow, and corporate finance services shrink day by day. According to the statistics of the Financial Supervisory Commission, the Taiwan financial industry GDP proportion output value to surpass 10% in 2007.
    With the rapid development of China’s economy, Chinese people’s incomes have became higher, and China’s economy has driven the whole of Asia economy to take off. There are many people called '' the new rich class '' in Asia recently. Hence, the private banks only providing service for high assets groups have entered Asia’s market positively and enhanced the occupation rate of the market to show that high assets group of Asia have already been economic scale. In the past, because the middle class of Asia wished to reach the living standard of the high assets group, they must use limited resources to create a multitude of wealth. Because of these reasons, wealth management was appeared. When their wealth reached to a larger scale, their needs of wealth became value preserving and asset transforming. As far as administration expense is concerned, how to use wealth management to meet high asset customers’ demands in asset management is the key point of this thesis. This thesis uses the SWOT analysis to analyze where the niche of wealth in China is.
    This thesis is divided into five chapters. Chapter one is the Preface. Chapter two is the Literature Review. Chapter three is the Analysis of the whole of China’s investment environment. Chapter four is the Case study. Chapter five contains Conclusions and Suggestions. By Integrating the above Chapters, we can find where the niche of Taiwanese bank is and choose the best entry strategy of wealth management in China for Taiwanese banks.
    Appears in Collections:[國際企業學系暨研究所] 學位論文

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