English  |  正體中文  |  简体中文  |  Items with full text/Total items : 52047/87178 (60%)
Visitors : 8674280      Online Users : 112
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/32124

    Title: 口味偏好、購買類型與產品屬性之研究
    Other Titles: The study of taste preference, purchase types and product attributes
    Authors: 吳兆豐;Wu, Zhao-feng
    Contributors: 淡江大學國際貿易學系國際企業學碩士班
    黃志文;Huang, Chih-wen
    Keywords: 口味偏好;產品屬性;購買類型;Taste Preference;Product Attributes;Purchase Types
    Date: 2007
    Issue Date: 2010-01-11 01:43:31 (UTC+8)
    Abstract: 消費者的知覺深受感官所影響,且通常會追求最具影響的產品屬性,作為他們購買產品的依據,加上近年來筆記型電腦的重要性與日俱增,在消費者行為的領域中,關於感官知覺如何影響消費者行為的文獻及研究並不多見,因此,引發了本研究對於感官中的味覺進行相關研究之動機。本研究屬初探性研究,分析不同口味偏好的消費者,其在筆記型電腦產品屬性及購買傾向類型上是否有影響,並探討三者對於人口統計變數中是否有顯著性差異。







    The perception of consumers are deeply effected by their senses. And consumers rely on the attributes of product which influence them most to purchase the products. Furthermore, in the recent years, the importance of notebook computers is growing with each passing day. However, there were few studies about consumer behaviors which were effected by the senses in the field of consumer behavior. It is the main motion. The study is a exploratory research to analyze the relationship among the taste preference, the attributes of product and purchase types, and to examine the difference among consumers with different taste preference, attributes of product and purchase types on the demographics.

    The questionnaire survey method was used to collect the taste preference, attributes of products, purchase types and demographic data of the students of In-Service Master Program of Business and Management Administration, Tamkang University. Then the data was analyzed by using SPSS software. From the study, we have drawn the findings as follow:

    1.Consumers with different taste preference were not significantly different on the the attributes of notebook computers.

    2.Consumers with different taste preference were not significantly different on the different purchase types.

    3.The attributes of notebook computers and the purchase types of consumers are related.

    4.Consumers with different taste preference were not significantly different on the demographics variables including sex, age, job, education, marriage condition and monthly income.

    5.The attributes of notebook computers were significantly different on the demographics variables including sex, occupation and education.

    6.Consumers with different purchase types were significantly different from sex.
    Appears in Collections:[國際企業學系暨研究所] 學位論文

    Files in This Item:

    File SizeFormat

    All items in 機構典藏 are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - Feedback