Since its establishment in 1946, Taiwan Cooperative Bank (hereinafter referred to as the TCB) has developed into a leading bank domestically with its own long-standing history and fine reputation. In accordance with governmental policy, TCB has already accomplished the privatization on April 1, 2005. In this paper, the author will discuss and analyze those factors of how to effectively integrate the existing internal advantages with varied resources in TCB, as well as through the mechanism of the strategic decision-making to reach its mission statement about turning TCB into a bank with global competitiveness, which stated as follow:
1. Internal environment: Being a policy-based state-own bank for a long time, TCB has possessed comprehensive resources. No matter it is in terms of asset scale, business achievement, and human resources, TCB has quite a few of those advantages. According to analysis, the biggest advantage TCB had is its plenty knowledge employees. There are about 90% employees of TCB who has passed the national exam and been allocated to TCB, as a result, the internal working atmosphere is harmoniously here. In addition, in terms of the organizational structure, with respondent to the environmental variation all the time, TCB has carried out the organizational reconstruction continuously in order to upgrade the corporate value.
2. Industrial environment: In the industrial structure, TCB has been defined in the category of competitive industry according to its finance function. Furthermore, TCB’s competitive status is very securely among the industrial competitiveness in virtue of its price advantage.
3. External environment: While facing and dealing with these issues of the gradual development of domestic economy, the mild Cross-strait relations between China and Taiwan, the relaxation of laws and the arrival of aging society, aside from develop its existing advantage of finance business, TCB also needs to actively develop the international financial business and non-interest income.
Above all, the competitive strategies of TCB are the diverse development and continuous integration of varied resources and information in order to stride forward to the goal of becoming “the grand bank with global competitiveness.”