三、經過內部環境、外部環境及總體環境的評估後，個案公司的競爭策略為:策略聯盟合併模式。 The first hypermarket— Makro, were introduced to Taiwan in 1989. set a milestone for the new era of the populace shopping trend "self-service, low price, get all you need in one store". The hypermarket in Taiwan has developed for 16 years.Recently, the industry presents a model of large-scale and internationalization.
This study concentrates on the current development of hypermarket in Taiwan with emphasis on the relationship between business strategy formulation factors and strategies so as to assess the internal environmental factors and external environmental factors through the mission statement of the target company; and thus summarizes the critical factors related to the strategy formulation, thereby initiating business strategies and presenting the findings to the hypermarket providers. Making use of the explosive case study method, this study has studied the related archives comprehensively, and collected secondary data extensively with findings as follows:
1.With the business mission statement, the internal environmental assessment factors and external environmental assessment factors are critical for business strategy formulation. As to the target company, the most valuable competence of internal environmental is the service,which is the main strength to achieve the goals of target company.
2.With the mission statement, this study has assessed the internal and externalcompetitive environment of the target company together with the macro environmental factors so as to summarize the business strategy formulation factor diagram. The three environmental key factors are sufficient for the target company to formulate its business strategies so as to initiate and modify its specific business strategies.
3.After internal environmental assessment, industrial environmental assessment and external environmental assessment,the target company’s competition strategy is : strategic alliance and amalgamation mode .