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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/32116

    Title: 量販店競爭策略形成之探討 : 以台灣地區TESCO特易購公司為例
    Other Titles: Study on the business strategy formulation for hypermarket : a case study on TESCO in Taiwan
    Authors: 杜青霞;Tu, Ching-hsia
    Contributors: 淡江大學國際貿易學系國際企業學碩士班
    林志鴻;Lin, Jyh-horng;賴錦璋;Lai, Chin-chang
    Keywords: 量販店;使命陳述;競爭策略形成要素;hypermarket;mission statement;Business Strategy Formulation Factors
    Date: 2005
    Issue Date: 2010-01-11 01:42:54 (UTC+8)
    Abstract: 台灣地區於1989年引進第一家量販店「萬客隆(Makro)」,正式開啟民眾購物走向「自助式、低價位、一次購足」的大型化賣場時代,經過16年來的發展台灣地區量販店市場已朝大者恆大的寡占競爭發展,業者也走向大型化、連鎖化、國際合作的經營型態.




    The first hypermarket— Makro, were introduced to Taiwan in 1989. set a milestone for the new era of the populace shopping trend "self-service, low price, get all you need in one store". The hypermarket in Taiwan has developed for 16 years.Recently, the industry presents a model of large-scale and internationalization.

    This study concentrates on the current development of hypermarket in Taiwan with emphasis on the relationship between business strategy formulation factors and strategies so as to assess the internal environmental factors and external environmental factors through the mission statement of the target company; and thus
    summarizes the critical factors related to the strategy formulation, thereby initiating business strategies and presenting the findings to the hypermarket providers. Making use of the explosive case study method, this study has studied the related archives comprehensively, and collected secondary data extensively with findings as follows:

    1.With the business mission statement, the internal environmental assessment factors and external environmental assessment factors are critical for business strategy formulation. As to the target company, the most valuable competence of internal environmental is the service,which is the main strength to achieve the goals of target company.

    2.With the mission statement, this study has assessed the internal and externalcompetitive environment of the target company together with the macro environmental factors so as to summarize the business strategy formulation factor diagram. The three environmental key factors are sufficient for the target company to formulate its business strategies so as to initiate and modify its specific business strategies.

    3.After internal environmental assessment, industrial environmental assessment and external environmental assessment,the target company’s competition strategy
    is : strategic alliance and amalgamation mode .
    Appears in Collections:[國際企業學系暨研究所] 學位論文

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