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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/32115

    Title: 路線貨運公司進入宅配市場之動態競爭策略形成之探討 : 以C公司為例
    Other Titles: Study on the dynamic competitive strategy formulation for line transportation company getting into"door to door" parcel delivery market : a case study on company c
    Authors: 黃世芳;Huang, Shih-fang
    Contributors: 淡江大學國際貿易學系國際企業學碩士班
    林志鴻;Lin, Jyh-horng;賴錦璋;Lai, Chin-chang
    Keywords: 路線貨運公司;宅配市場;使命陳述;競爭策略形成要素;動態策略;Line Transportation Company;Parcel Delivery Market;mission statement;Business Strategy Formulation Factors;Dynamic Strategy
    Date: 2005
    Issue Date: 2010-01-11 01:42:52 (UTC+8)
    Abstract: 隨著生活型態的改變、生活水準的提昇與電子商務的流行,消費者會希望在購物後、年節送禮與休閒旅遊時也能有省力與便捷的配送方式,這些需求都將改變流通和貨運業的樣貌,因此使得「宅配」成為新興的注視焦點,吸引了眾多廠商投入競爭的行列。




    三、個案公司自路線貨運業的成熟期發展出進入導入期之宅配市場的關鍵策略為進入阻絕策略,於此建議路線貨運廠商於進入導入期之競爭策略如後:1. 進入阻絕策略:營業據點之增選及車隊的形成與調整2. 成本領導策略:物流中心的完整建立及資訊系統的開發3. 差異化策略:積極培養物流人才及品牌之經營。
    With the change of life style, upgrade of living level and popularity of e-commerce, consumers want a rapid and convenient goods delivery method after shopping or gift giving, even while on a trip. These demands will change the line transportation market, therefore, the “door to door” parcel delivery industry will emerge, which attracts a lot companies to get into competition.

     This study concentrates on the current development of line transportation companies in Taiwan with emphasis on the relationship between business strategy formulation factors and strategies so as to assess the internal environmental factors and external environmental factors through the mission statement of the target company; analyzes the dynamic strategies in different life cycle stages, and thus summarizes the critical factors related to the strategy formulation, thereby initiating business strategies and presenting the findings to the line transportation companies. Making use of the explosive case study method, this study has studied the related archives comprehensively, and collected secondary data extensively with findings as follows:

    1. Within the business mission statement, this study has assessed the internal and external competitive environment of the target company together with the macro environmental factors so as to summarize the business strategy formulation factor diagram.

    2. Within the business mission statement, the internal environmental assessment factors and external environmental assessment factors are critical for business strategy formulation. As to the target company, the internal environmental assessment factors, including maintaining a complete and high efficient transportation system, professional training of staffs, are considered to be the key elements to accomplish of good quality, reliable, efficient and professional values.

    3. Business strategy for line transportation company which are getting into” Door to Door” parcel delivery market is to adopt blockade strategy, other recommendations to the line transportation companies in new introduction life cycle are as follows: (1) adopting blockade strategy-sites addition and selection, truck teams formulation and adjust (2) creating cost leadership strategy- establishing sound logistic centers, developing new information system (3) creating differentiation strategy- developing logistic professionals and brand management.
    Appears in Collections:[國際企業學系暨研究所] 學位論文

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