三、個案公司自路線貨運業的成熟期發展出進入導入期之宅配市場的關鍵策略為進入阻絕策略，於此建議路線貨運廠商於進入導入期之競爭策略如後：1. 進入阻絕策略：營業據點之增選及車隊的形成與調整2. 成本領導策略：物流中心的完整建立及資訊系統的開發3. 差異化策略：積極培養物流人才及品牌之經營。
With the change of life style, upgrade of living level and popularity of e-commerce, consumers want a rapid and convenient goods delivery method after shopping or gift giving, even while on a trip. These demands will change the line transportation market, therefore, the “door to door” parcel delivery industry will emerge, which attracts a lot companies to get into competition.
This study concentrates on the current development of line transportation companies in Taiwan with emphasis on the relationship between business strategy formulation factors and strategies so as to assess the internal environmental factors and external environmental factors through the mission statement of the target company; analyzes the dynamic strategies in different life cycle stages, and thus summarizes the critical factors related to the strategy formulation, thereby initiating business strategies and presenting the findings to the line transportation companies. Making use of the explosive case study method, this study has studied the related archives comprehensively, and collected secondary data extensively with findings as follows:
1. Within the business mission statement, this study has assessed the internal and external competitive environment of the target company together with the macro environmental factors so as to summarize the business strategy formulation factor diagram.
2. Within the business mission statement, the internal environmental assessment factors and external environmental assessment factors are critical for business strategy formulation. As to the target company, the internal environmental assessment factors, including maintaining a complete and high efficient transportation system, professional training of staffs, are considered to be the key elements to accomplish of good quality, reliable, efficient and professional values.
3. Business strategy for line transportation company which are getting into” Door to Door” parcel delivery market is to adopt blockade strategy, other recommendations to the line transportation companies in new introduction life cycle are as follows: (1) adopting blockade strategy-sites addition and selection, truck teams formulation and adjust (2) creating cost leadership strategy- establishing sound logistic centers, developing new information system (3) creating differentiation strategy- developing logistic professionals and brand management.