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    Title: 臺灣地區金融控股公司競爭策略形成與執行力之探討 : 以 F公司為例
    Other Titles: Exploring the competitive strategic formulation and the executive power of the financial holding company in Taiwan : a case of company F
    Authors: 葉淑容;Yeh, Shwu-rong
    Contributors: 淡江大學國際貿易學系國際企業學碩士在職專班
    林志鴻;Lin, Jyh-horng
    Keywords: 金融控股公司;競爭策略;策略形成;執行力;公司治理;風險管理;績效評核;投資併購;服務品質;遵守法令;資產管理;Financial Holding Company;Exploring Executive Power;Competitive Strategic Formulation;Company Government;Obey the Law related;Reinforce the Existing Training of the Employees;Risk management;Investment Merge and Acquisition;Excellent Quality of Service;Innovative Team;Asset Management
    Date: 2007
    Issue Date: 2010-01-11 01:42:42 (UTC+8)
    Abstract:   本研究係以臺灣地區金融控股公司的發展狀況,透過個案金融控股公司的使命陳述,探討其競爭策略形成要素與執行力之研究,首先進行內部環境與外部環境要素分析,進而就金融控股公司策略形成的相關因素,歸結該金融控股公司競爭策略與執行力,希冀提供金融控股公司發展參考。本研究採個案研究法,透過國內外相關文獻、資料蒐集,經由本研究深入探討,歸納結論如下:

    一、針對個案公司之使命陳述,評估其內部環境、外部環境及總體環境,歸納F公司競爭策略形成要素,作為其競爭策略制定與修正時之參考。


    二、F公司以金融創新為策略目標,朝F公司使命陳述(創造客戶、股東和員工最大價值的金融機構)方向快速達成。

    三、F公司應持續執行公司治理及遵守法令政策,加強既有員工在職及專業訓練,同時執行風險管理、績效評核、投資併購、服務品質等政策,提供卓越服務品質,組織創新效率團隊。為成為金融控股公司的領導品牌及國際性金融控股公司作準備,達到客戶、股東和員工最大價值的三贏目標。
    This research approaches the development of financial holding company in Taiwan by case study, in which we discuss how the case company forms its strategies and shows its executive power. We analyze the inner and outer circumstances of the case company and conclude few points about the above main ideas:

    1.Aiming the case company’s mission statement, we estimate its inner, outer and macro-circumstances and conclude few factors of forming its strategies as the references when necessary.

    2.By financial innovation, company F reaches rapidly its mission statement ( becoming a financial institute benefiting customers, share holders and employees ).

    3.Company F should continue its company government and obey the law related, reinforce the existing training of the employees, in the same time, execute risk management, investment merge and acquisition policies, provide excellent quality of service and organize new and innovative team, all of which could be the preparations for beccoming the leading brand and international financial holding company as well as achieving the goal of triple win for customers, share holders and employees.
    Appears in Collections:[國際企業學系暨研究所] 學位論文

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