In order to catch up with the global trends and welcome the process of internationalization and the new digital and information era, English has long been regarded as an international language; hence, the importance of learning is elevating. As learning and using English is a global trend, it presses many parents to send their children to English tutorial schools, bringing an upsurge to learning English. Meanwhile, most parents expect their children to lay down solid foundations in English when they are small. Likewise, the market of children’s English tutorial schools is booming, in which fierce competition happens from time to time. In order to maintain sustainable management, beat their colleagues, and excel in the market among competitors, it is essential to custom-make an appropriate management strategy to grasp the chance to win. Likewise, this thesis attempts to search for a winning management strategy for the management of children’s English tutorial school.
This thesis regards G educational group, a children’s English tutorial business as an example to examine the internal conditions, competitive advantages, and the changes of the external environment of the company of this case in highly competitive situations in order to find its competitive advantages and adjust its weaknesses to accomplish its enterprise mission. This thesis employs descriptive case studies as the research method. By reviewing related literature in Taiwan and abroad and collecting relevant information, the researcher will build up the model and basic framework. With the profound study of this project, key factors will be deduced for the reference of the development of the operation strategy for the company of this case, which is summarized as follows: The essential factor for the perspective of the internal environment for the company of this case is “diversified management.” The essential factor for the perspective of the business environment is the “R&D of innovative products.” The key factor of the internal environment of the case company is to “stabilize the development of chain alliance.” Concerning the key factors for business environment, it is "product innovation.” Meanwhile, the key factor for overall environment is "world wide web service.” Summarizing these three key factors, concerning the most essential factor for the case company is the “expansion of market share.” This thesis expects to find out the interrelations between the factors of the formation of competition strategies for the reference of the enterprises in making their competitive strategies.