English  |  正體中文  |  简体中文  |  Items with full text/Total items : 51896/87052 (60%)
Visitors : 8465442      Online Users : 228
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/32102

    Title: 臺灣地區兒童美語補習教育市場經營競爭策略形成之研究 : 以G教育集團為例
    Other Titles: A study of the formation of the competitive strategy for the operation of children's english tutorial school in Taiwan : with G group as an example
    Authors: 祁遠帆;Chi, Yuan-fan
    Contributors: 淡江大學國際貿易學系國際企業學碩士在職專班
    林志鴻;Lin, Jyh-horng
    Keywords: 兒童美語;競爭策略;使命陳述;內部環境;產業環境;總體環境;Children’s English;tutorial school;Competitive Strategy;Mission Statement;internal conditions;industry circumstances;overall environment
    Date: 2007
    Issue Date: 2010-01-11 01:42:13 (UTC+8)
    Abstract: 為順應國際化潮流,迎接國際化、數位化與資訊化之新世紀,美語已經成為國際間通用的語言,學習美語的重要性也日益增加,美語的學習與使用,將是一種全球化的發展趨勢,然而在這種環境之下,迫使許多家長紛紛將孩童送進美語補習班學習美語,進而掀起了一陣美語學習的熱潮,家長期望自幼即能奠定良好的美語基礎,有鑑於此,兒童美語補教市場蓬勃發展,在此競爭日趨激烈的補教服務市場中,常常會有新的競爭者出現,補習班業者為了永續經營,同時為了要戰勝同業,並在眾多競爭對手中脫穎而出,所以本研究藉由個案研究分析,探討台灣兒童美語補教業者,如何訂出一套適切的經營競爭策略,才能掌握成功的契機。

    In order to catch up with the global trends and welcome the process of internationalization and the new digital and information era, English has long been regarded as an international language; hence, the importance of learning is elevating. As learning and using English is a global trend, it presses many parents to send their children to English tutorial schools, bringing an upsurge to learning English. Meanwhile, most parents expect their children to lay down solid foundations in English when they are small. Likewise, the market of children’s English tutorial schools is booming, in which fierce competition happens from time to time. In order to maintain sustainable management, beat their colleagues, and excel in the market among competitors, it is essential to custom-make an appropriate management strategy to grasp the chance to win. Likewise, this thesis attempts to search for a winning management strategy for the management of children’s English tutorial school.
    This thesis regards G educational group, a children’s English tutorial business as an example to examine the internal conditions, competitive advantages, and the changes of the external environment of the company of this case in highly competitive situations in order to find its competitive advantages and adjust its weaknesses to accomplish its enterprise mission. This thesis employs descriptive case studies as the research method. By reviewing related literature in Taiwan and abroad and collecting relevant information, the researcher will build up the model and basic framework. With the profound study of this project, key factors will be deduced for the reference of the development of the operation strategy for the company of this case, which is summarized as follows: The essential factor for the perspective of the internal environment for the company of this case is “diversified management.” The essential factor for the perspective of the business environment is the “R&D of innovative products.” The key factor of the internal environment of the case company is to “stabilize the development of chain alliance.” Concerning the key factors for business environment, it is "product innovation.” Meanwhile, the key factor for overall environment is "world wide web service.” Summarizing these three key factors, concerning the most essential factor for the case company is the “expansion of market share.” This thesis expects to find out the interrelations between the factors of the formation of competition strategies for the reference of the enterprises in making their competitive strategies.
    Appears in Collections:[國際企業學系暨研究所] 學位論文

    Files in This Item:

    File SizeFormat

    All items in 機構典藏 are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - Feedback