本論文探討台資銀行前進大陸之進入模式分析，以及針對目前可行的進入模式－透過第三地子銀行參股大陸銀行，分析台灣銀行業的參股策略並選出適合台灣銀行業的參股標的，以提供台灣銀行業進入大陸市場的參考依據。 At present number of financial institutions in Taiwan has surpassed 450 which excessively compete obviously, in addition the enterprise foreign investment unceasingly grows, the corporate finance service shrinks day by day. According to the statistics of Financial Supervisory Commission, the Taiwan financial industry output value accounts for the GDP proportion to surpass 10% in 2007. In order to enhance the international competitiveness of Taiwan''s financial institutions, Financial Supervisory Commission amended "Regulations Governing Approvals of Banks to Engage in Financial Activities Between the Taiwan Area and the Mainland China Area" on March 14, 2008, offshore subsidiaries of financial holding companies and banks were allowed to make equity investments in mainland Chinese banks. It is only legitimate and feasible entry mode under current Taiwan’s financial regulations.
This thesis is divided into six chapters. Chapter one is the Research Motivation and Objective. Chapter two is the Literature Review. Chapter three is the Analysis of business environment of banking in China. Chapter four is the Analysis of Entry Modes for Taiwanese Banks. Chapter five is Equity Investment Strategies and targets choice for Taiwanese Banks. It analyses equity investment strategies and SWOT analysis in China for Taiwanese banks, finds out the business advantage for Taiwanese banks and chooses equity investment targets which is fit for Taiwan banking. Chapter six is the Conclusions and Suggestions.
This thesis discusses the entry modes for Taiwanese banks into China. It focus on currently feasible entry mode－offshore subsidiaries were allowed to make equity investments in mainland Chinese banks, analyses equity investment strategies and targets choice for Taiwanese banks, and provides reference for Taiwan banking entry into China.