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    Title: 臺資銀行對中國大陸市場之進入策略分析-以參股為例
    Other Titles: The analysis of entry modes for Taiwanese banks in China with equity investments
    台資銀行對中國大陸市場之進入策略分析-以參股為例
    Authors: 鄭易芳;Cheng, Yi-fang
    Contributors: 淡江大學國際貿易學系國際企業學碩士班
    林江峰;Lin, Chiang-fang
    Keywords: 中國大陸;銀行;進入策略;參股;China;Banking;Entry Modes;Equity Investments
    Date: 2008
    Issue Date: 2010-01-11 01:42:10 (UTC+8)
    Abstract: 目前台灣的金融機構已超過450家,有明顯過度競爭的現象,再加上企業對外投資不斷成長,企業金融的業務日益委縮。根據金管會的統計,2007年台灣金融業產值占GDP比重已超過10%,為10.4%,如進一步發展金融業,對台灣經濟的發展有相當的影響。故行政院為提升國內銀行之國際競爭力,2008年3月14日金管會修正了「台灣地區與大陸地區金融業務往來許可辦法」,可透過第三地子銀行參股大陸銀行,為台灣現行法令下,唯一合法可行的進入模式。

    故本論文共分六章,第一章主要敘述研究動機與目的。第二章為文獻探討。第三章為大陸銀行業經營環境之分析。第四章為台資銀行進入模式分析。第五章為台資銀行參股策略與標的選擇,分析台資銀行的參股策略與台灣銀行業在中國大陸市場的優劣勢,找出台灣銀行業本身的利基點所在,並選出台灣銀行業者適切的參股標的。第六章為結論與建議。

    本論文探討台資銀行前進大陸之進入模式分析,以及針對目前可行的進入模式-透過第三地子銀行參股大陸銀行,分析台灣銀行業的參股策略並選出適合台灣銀行業的參股標的,以提供台灣銀行業進入大陸市場的參考依據。
    At present number of financial institutions in Taiwan has surpassed 450 which excessively compete obviously, in addition the enterprise foreign investment unceasingly grows, the corporate finance service shrinks day by day. According to the statistics of Financial Supervisory Commission, the Taiwan financial industry output value accounts for the GDP proportion to surpass 10% in 2007. In order to enhance the international competitiveness of Taiwan''s financial institutions, Financial Supervisory Commission amended "Regulations Governing Approvals of Banks to Engage in Financial Activities Between the Taiwan Area and the Mainland China Area" on March 14, 2008, offshore subsidiaries of financial holding companies and banks were allowed to make equity investments in mainland Chinese banks. It is only legitimate and feasible entry mode under current Taiwan’s financial regulations.

    This thesis is divided into six chapters. Chapter one is the Research Motivation and Objective. Chapter two is the Literature Review. Chapter three is the Analysis of business environment of banking in China. Chapter four is the Analysis of Entry Modes for Taiwanese Banks. Chapter five is Equity Investment Strategies and targets choice for Taiwanese Banks. It analyses equity investment strategies and SWOT analysis in China for Taiwanese banks, finds out the business advantage for Taiwanese banks and chooses equity investment targets which is fit for Taiwan banking. Chapter six is the Conclusions and Suggestions.

    This thesis discusses the entry modes for Taiwanese banks into China. It focus on currently feasible entry mode-offshore subsidiaries were allowed to make equity investments in mainland Chinese banks, analyses equity investment strategies and targets choice for Taiwanese banks, and provides reference for Taiwan banking entry into China.
    Appears in Collections:[國際企業學系暨研究所] 學位論文

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