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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/32084

    Title: 台灣地區國內航空業競爭策略之分析-以F航為例
    Other Titles: Business strategy for Taiwan domestic airlines: a case study on F airline
    Authors: 曹冰瑩;Tsao, Bing-yung
    Contributors: 淡江大學國際商學碩士在職專班
    林志鴻;Lin, Jyh-horng;賴錦璋;Lai, Chin-chang
    Keywords: 廠商理論;7S模型;五力模型;PESTEL;航空業;競爭策略;7S Framework;Five Forces Model;PESTEL;Airline;Business Strategy
    Date: 2005
    Issue Date: 2010-01-11 01:38:12 (UTC+8)
    Abstract: 本研究係以台灣地區國內航空業的發展現況,以廠商理論為基礎來探討國內航空業



    This research is to find out and discuss how to manage Taiwan Domestic Airlines in the uncertain environment and sustain their competitive advantages. Through the mission statement of the case company, this research proceeds on evaluation of the internal, industrial and external environment and then proposes the main factors of how the enterprise generates the competitive strategies. This research adopts the means of case study analysis, and thus the conclusions of the research are made
    based on the discussion of domestic and foreign documents, collection of primary and secondary documents. They are listed as follows:

    (1) Taking individual enterprise under the skeleton of firm theory as the starting point, centering on corporate mission as tactic decision and deliberation, the research considers the factors based on the premise of mission deriving from the environmental impact of the organization to be taken as the basis before the tactic is carried out. With the mission statement of the case company, three main environmental factors, internal, industrial and external factors, are considered to draw its strategic competition factors and to reveal how the strategies are formed to be the company’s reference when they need to make or modify particular competitive strategies.

    (2) Whether enterprises can achieve their goals successfully often influence on environmental changes. Since the environment changes, the strategy is going to instruct the enterprise of their position in the environment. Under such a premise, the corporation mission will push to apply different strategy in different period of time. Beside, different strategy will also have influence on the establishment and implementation of future strategies.

    (3) Based on 7S framework, the five-force model, and PESTEL theoretical skeleton analysis, we know that F Airline uses “domestic stabilization, developing areas, broaden two borders, globalization” as its corporation strategy. In the internal environment, they “having good maintenance to satisfy customer needs” to adjust accordance with the environmental change. In the industrial environment, they keep the “to value customers in flight fleet and time” to survive on the industry. In the external environment, they correspond with the “confirming government transportation policy” adjusting to the present development for reaching their corporation mission and “become the no exception for the flight safety with zero pressure flight service airline.”
    Appears in Collections:[國際企業學系暨研究所] 學位論文

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