台灣地區資訊安全入侵防禦系統（IPS）產業的發展與競爭策略之研究

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Title:	台灣地區資訊安全入侵防禦系統（IPS）產業的發展與競爭策略之研究
Other Titles:	臺灣地區資訊安全入侵防禦系統（IPS）產業的發展與競爭策略之研究 A study of industries development and competitive strategy for the information security of Taiwan invades : intrusion prevention system
Authors:	黃富瑋;Huang, Fu-wei
Contributors:	淡江大學國際貿易學系國際企業學碩士班鮑世亨;Pao, Shih-hen
Keywords:	資訊安全;入侵防禦系統;五力分析;產業價值鏈;關鍵成功因素;核心競爭力;Information Security;Intrusion Prevention System;five forces analysis;Industrial Value Chain;Key Success Factors;core competence
Date:	2005
Issue Date:	2010-01-11 01:38:09 (UTC+8)
Abstract:	本研究以台灣地區資訊安全入侵防禦系統(Intrusion Prevention System，IPS)產業發展現況，來探索該產業之競爭策略，目的是希望藉由IPS產業在Porter五力模型及產業價值鏈模型之探討，分析出國內IPS廠商在未來發展上所採取的競爭策略，並期望透過本研究的整理分析，能夠提供有用的知識給予資訊安全領域中之IPS廠商參考，並對國內IPS產業的發展有所助益。本研究乃採取探索性的研究方式，透過國內外相關文獻探討及MIC、IDC、資安人…等相關產業研究報告與雜誌期刊，對於IPS產業的市場與發展趨勢及政府政策進行深入的產業環境評估。本研究內容主要是以Porter的五力模型及產業價值鏈搭配IPS產業環境評估，探討出IPS產業的關鍵成功因素及國內IPS廠商競爭優勢與劣勢，進而為國內IPS廠商歸納出十項策略建議：（一）持續維持最優勢的價格功能比(Cost/Performance，C/P)。（二）降低入門級產品購買門檻，迅速擴大市場銷售規模，以獲得後續資料庫維護服務之經濟規模。（三）研發包含SCM/UTM多合一之下一代複合功能IPS產品。（四）與國外產品差異化，區隔市場，不成為跟隨者。（五）尋求與SI廠商雙贏的商業模式，積極拓展全球SI廠商行銷管道。（六）在國內建立教育訓練及認證考試成功經驗，並尋求國外策略夥伴推廣教育訓練課程。（七）尋求與上、下游廠商合作，共同解決市場推廣所需庫存及測試週轉問題。（八）擴充企業規模，積極投入資源，獲得各項國際認證，建立品牌知名度。（九）鞏固國內市場根據地，積極拓展國際市場。（十）尋求與國內晶片設計廠商策略聯盟，掌握關鍵零組件。 This study invades the present situation of industry development of system of defence (Intrusion Prevention System, IPS) with the information safety of Taiwan, to explore domestic IPS industry competitive strategy, the purpose is to hope with the discussion in Porter five strength models and industry''s value chain models of IPS industry, analyse the competitive strategy which IPS manufacturer adopts in the development in the future while going abroad, and expect to analyse through the arrangement of this research , can offer useful knowledge to consult IPS manufacturer in a field of the information safety, and do some good to development of domestic IPS industry. This study is to take the exploratory research way, probe into through domestic and international relevant documents and MIC, IDC, isecutech for the relevant industry''s research paper and magazine periodical, the market, development trend and government policy on IPS industry assess the deep industry environment. This research contents are mainly to match IPS industry environment to assess with five strength models and industry''s value chains of Porter, probe into out the successful factor of key and domestic IPS manufacturer''s competition advantage and inferior position of IPS industry, and then sum up ten tactics to propose for domestic IPS manufacturer： 1.Continuously maintain the price function of the advantage the most than (Cost/Performance, C/P). 2.Reduce the ABC of grade of products and buy the threshold, expand the marketing scale of the market rapidly, in order to obtain economic scale of the follow-up database maintenance service. 3.Function IPS products that a generation of compounds under researching and developing and including SCM/UTM and unifying more. 4.With the foreign products difference, the district does not become followers through the market. 5.Seek to expand the global firm of SI factory and sell the channel actively with win-win commercial way of SI manufacturer. 6.Set up education and training and authenticating examination successful experience at home, and seek the foreign tactics partner and popularize the educational training program. 7.Seek with visiting manufacturer''s cooperation from head to foot, solve the necessary stock of marketing and test the turnover problem together. 8.Expand the scope of the enterprise, put into resources actively, obtain every international authentication, and setup brand awareness. 9.Consolidate the base area of domestic market, expand the international market actively. 10.Seek to design manufacturer''s strategic alliance with the domestic chip, grasp the key spare part.
Appears in Collections:	[Graduate Institute & Department of International Business] Thesis

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